The CMO role is no longer a siloed role
In this exclusive interview, Matt Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd., talks about the evolving role of the CMO and how the pandemic has changed the...
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The New Influence, Marketing 4.0 and the Kingdom of the Mind
Marketing 4.0 envisions a world where corporations and brands would deploy layers of enhanced experiences in everyday consumer lives to provide information, win trust and build imagery.
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3 in 4 APAC marketers lack confidence in their data, analytics, insights: CMO Council, GfK
What’s holding them back? Budget to improve MarTech, systems that connect data silos, and talent to move from data collection to action are some of the reasons.
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CMOs in retail banking: how their role is expanding amid fierce competition
For even the most modernized traditional retail banks to remain relevant, data-centric hyper-personalized CX and continual end-to-end DX are critical prescriptions.
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Live Commerce and Gamification are the top martech trends
MartechAsia speaks with Shirley Lesmana, Vice President of Brand Strategy and Marketing, Traveloka, about the pandemic’s effect on Traveloka and the major martech trends shaping the industry.
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Data-driven ways for e-commerce businesses to boost sales
MartechAsia speaks with Raphael Menesclou, chief marketing officer of DataHawk, about data-driven ways e-commerce businesses can boost sales on Amazon and Walmart.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More