Keeping up with constant change in Martech with automation: The Workato Way
Learn about the evolution of marketing automation in 2023 and how low-code/no-code solutions have changed the martech game in this exclusive interview with Bhaskar Roy, Chief Marketing Officer of Workato.
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How ad fraud affects brand marketing
Chadwick Kinlay, the Chief Marketing Officer of TrafficGuard, shares his insights on ad fraud’s impact on brand marketing and what APAC marketers need to know about it to safeguard their...
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Why APAC consumers are least likely to trust video content by an influencer
In this interview, Jennifer Smith, Chief Marketing Officer at Brightcove, explains why there is a disconnect between brands and their audience and how companies can create a win-win situation for...
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A 360-degree view of the customer is crucial for differentiation
In this interview, Stephanie Dechamps, Director of Marketing, Boomi APJ talks about the marketing landscape post-Covid and how APAC marketers can become change-makers in their organisations.
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CMOs now represent the company to customers
In this interview, Sylvia Hooks, Chief Marketing Officer for Aruba, a Hewlett Packard Enterprise company, talks about the changing marketing landscape in Asia and the evolving role of the CMOs.
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Conversational Commerce is the future of retail: Vonage CMO
Find out more about conversational commerce and why it’s considered the future of retail from Joy Corso, Chief Marketing Officer of Vonage through this MartechAsia interview.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More
Harnessing a CRM platform to help the travel and tourism industry boost business efficiency
Kat Warboys shares her insights …Read More
How Moloco is helping Singapore-based live streaming platform Bigo Live expand globally
Moloco partnered with Bigo Live …Read More
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More