Why APAC consumers are least likely to trust video content by an influencer
In this interview, Jennifer Smith, Chief Marketing Officer at Brightcove, explains why there is a disconnect between brands and their audience and how companies can create a win-win situation for...
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A 360-degree view of the customer is crucial for differentiation
In this interview, Stephanie Dechamps, Director of Marketing, Boomi APJ talks about the marketing landscape post-Covid and how APAC marketers can become change-makers in their organisations.
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CMOs now represent the company to customers
In this interview, Sylvia Hooks, Chief Marketing Officer for Aruba, a Hewlett Packard Enterprise company, talks about the changing marketing landscape in Asia and the evolving role of the CMOs.
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Conversational Commerce is the future of retail: Vonage CMO
Find out more about conversational commerce and why it’s considered the future of retail from Joy Corso, Chief Marketing Officer of Vonage through this MartechAsia interview.
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The CMO role is no longer a siloed role
In this exclusive interview, Matt Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd., talks about the evolving role of the CMO and how the pandemic has changed the...
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The New Influence, Marketing 4.0 and the Kingdom of the Mind
Marketing 4.0 envisions a world where corporations and brands would deploy layers of enhanced experiences in everyday consumer lives to provide information, win trust and build imagery.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More