Martech’s future is moving to composable martech stacks
The future of marketing technology centres around a move to composable martech stacks that enable companies to select and purchase a particular service that they need at the time, says...
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There is a tremendous appetite for revenge travel in Asia
Carolyn Corda, Chief Marketing Officer and Chief Commercial Officer of ADARA, discusses the travel trends in Asia and how brands and marketers are navigating a cookieless future in this interview...
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Metrics that matter: Is your marketing strategy hitting business objectives?
In this interview with MarTechAsia, Dave Dabbah, Chief Marketing Officer at CleverTap, discusses how brands can evaluate their marketing strategies.
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The big unanswered question is about identity solutions – The evolution of Programmatic in JAPAC
In this interview with MarTechAsia, Andrew Tu, Managing Director, APAC, OpenX, discusses the major highlights of the state of programmatic in JAPAC and how the programmatic landscape is shaping up...
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Programmatic mobile video is picking up in the region: Rishi Bedi
In this interview, Rishi Bedi, Vice President and GM, Southeast Asia, Japan & Korea InMobi, shares his insights on the current media consumption habits and trends in the eCommerce space...
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Customer behaviour has broken algorithms: Rebecca Cornwall
MartechAsia caught up with Rebecca Cornwall, Senior Solutions Consultant at UserTesting, to discuss how a human-centred approach can help businesses improve their CX.
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Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
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