Qualtrics announces significant expansion plans across Asia Pacific and Japan

Company to hire 1,200 employees across the region by 2024.

Qualtrics plans to hire 1,200 new employees across Asia Pacific and Japan (APJ), the Experience Management (XM) provider announced on June 2.

The company is investing in talent and scaling its operations across the region – including opening a new headquarters in Sydney in 2021 and data centre in Singapore – as businesses and governments increasingly turn to Qualtrics to help them deliver incredible customer, employee, brand, and product experiences, the company said in a statement.

The company formally launched operations in Hong Kong, South Korea, and India in 2020.

As part of this regional growth, Qualtrics has made a number of new senior hires including the appointment of Jason Laufer to Managing Director for ANZ, John Seo to Managing Director for Korea, and Navneet Narula to Managing Director for India.

Through the expanded team and capabilities, Qualtrics will provide customers with world-class support and services enabling them to quickly and effectively discover and take action on the immediate and evolving needs of customers, employees, and the wider market.

Qualtrics said it is hiring for its seven offices – in Australia, New Zealand, Southeast Asia, Japan, South Korea, India, and Hong Kong – and all departments, including sales, professional services engineering, operations, customer success, and marketing.

“Organisations around the world are in the middle of an experience transformation –– and there is a massive market and category opportunity ahead of us,” said Zig Serafin, CEO of Qualtrics. “We see this as some of the best organizations in the world – like Atlassian, Standard Chartered, Clarins, and Mitsubishi Electric – are using Qualtrics to retain and engage their employees, and to find new customers and keep the ones they already have.”

“Experience data is becoming the most valuable data within an organisation, and Qualtrics has a 10-year head start in this market,” added Serafin. “The investments we’re making today will help us grow across Asia Pacific and Japan, and ensure we continue to help our customers build their next great customer, employee, product, and brand experiences.”

“In the last year alone in Asia Pacific and Japan, we have established teams in entirely new countries for the first time, announced a new data centre, relocated to a larger regional HQ, and highlighted our intention to rapidly scale our local team,” said Brigid Archibald, Managing Director for Qualtrics in APJ.

According to the company, businesses and governments across APJ are turning to Qualtrics to design and improve the experiences they deliver, including Atlassian, Standard Chartered, Clarins, and Mitsubishi Electric.