The partnership is to expand access to the Pulse Brand Lift solution for marketers.
InMobi has made the availability of the services of its mobile-first consumer intelligence platform – InMobi Pulse, on The Trade Desk’s demand side platform (DSP), the marketing cloud provider announced on 27 May.
Through this first-of-its-kind partnership, InMobi and The Trade Desk will provide brands with the ability to deterministically measure the incremental brand impact of their campaigns across digital media – mobile web, desktop, and in-app, the company said in a statement.
“Marketers are under more pressure than ever to demonstrate the impact of their advertising dollars. The Trade Desk is committed to giving advertisers more options to measure the value of their ad spend and prove their marketing investments are driving business results,” commented Vivek Misra, Senior Director, Data Partnerships, The Trade Desk. “We’re thrilled to partner with InMobi to make it easy for marketers to access reliable and affordable brand lift studies from within our platform.”
“This proposition by InMobi Pulse gives digital marketers an efficient, accurate and unbiased means to establish the efficacy of their campaigns. Marketers can accurately deliver in-app surveys to an exposed group which has seen the ads and to a control group which has not seen the ad. Through the difference in brand metrics between the two groups, the true impact of a campaign can be measured.” shared Vasuta Agarwal, Managing Director, Asia Pacific.
InMobi’s Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. The Trade Desk is a technology company that empowers buyers of advertising through its self-service, cloud-based platform.