New solutions to help companies design web and in-app experiences that combine consumer feedback and digital analytics to acquire new customers, engage existing customers, and improve brand loyalty.
Qualtrics has announced new solutions to help B2B and B2C organisations accelerate the pace of innovation across their digital channels.
According to experience management provider, these out-of-the-box solutions enable digital teams to quickly and effectively design and optimise the web and in-app experiences they deliver. These solutions enable companies to combine experience data–direct consumer feedback about their online interactions–and digital analytics, such as page views, to help them increase conversion, attract new and loyal customers, and drive growth through their digital channels.
“As the volume of digital transactions increases, the competition for loyal consumers has never been higher,” said Jay Choi, Chief Product Officer at Qualtrics. “Organizations need to design both memorable, personalised experiences that consumers want, based on a 360 view of their feedback and behaviors in order to build lasting customer and brand loyalty.”
Qualtrics said that its new solutions would help companies understand consumer needs and preferences across their digital platforms, and enable them to quickly act on that experience data to increase conversion rates and grow their businesses:
- Web UX Optimisation and In-App Experience Optimisation help companies design seamless web, mobile, and in-app experiences that help customers quickly and efficiently accomplish their goals, such as subscribing or finding a support page, in order to drive consistent usage, adoption, and revenue.
- E-Commerce Experience Optimisation helps companies increase online revenue by optimising the discovery and purchasing process for customers. The solution uses customer feedback and behavioural signals to quickly identify visitors’ pain points in their purchasing journey, such as shipping costs or forced account creation, that are contributing to lower conversion rates.
- Digital Journey Optimisation enables companies to personalise interactions along the customer journey, such as new account sign-ups or checkout, to increase conversion rates.
Qualtrics also has integrated with a number of leading digital platforms, including Contentsquare, FullStory, Quantum Metric, and more, to help companies improve their web and mobile experiences through the user’s perspective.
