Medallia Experience Cloud receives one of the highest scores in strategy and market presence categories in report by Forrester.

In a report titled, The Forrester Wave: Customer Feedback Management Platforms, Q2 2021, Medallia has been recognised as a Leader.

Medallia “is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is the experience system of record that makes all other applications customer and employee aware”.

The global report by Forrester evaluated 12 service providers based on 33 criteria. Medallia was among the highest scoring vendors in the strategy category, receiving the highest scores possible in execution and delivery on roadmap, product vision and strategy, enterprise strategy, partner strategy, and services strategy criteria.  

“We will continue to do what we do best in customer and employee experience management – helping our clients engage meaningfully with stakeholders at all levels, using our proprietary and scalable software-as-a-service platform – Medallia Experience Cloud,” said Greg Philiotis, SVP, Head of International Industry Sales, Medallia.

According to the company, Medallia Experience Cloud uniquely fuses human and machine learning to reveal the most relevant customer insights, and makes them actionable to every role across an organisation. By integrating opinions with operational data, companies are empowered to make smarter, more effective decisions.

Over the last seven years, Medallia’s operations in APAC have grown significantly from a single market in Australia to five markets, including New Zealand, Singapore, Korea, Japan.