Leapro Fashion partners ZALORA to enter the SE Asian market

The partnership leverages ZALORA’s modular multi-channel e-commerce fulfillment service, One-Stock Solution (1SS).

Malaysian leather fashion supplier, Leapro Fashion, has appointed ZALORA to support its entry into Southeast Asia’s e-commerce market as its exclusive supply chain solution provider, the fashion and lifestyle e-commerce platform announced on June 10.

Leveraging its modular multi-channel e-commerce fulfillment service, One-Stock Solution (1SS), the partnership will enable Leapro Fashion to tap on ZALORA’s expertise and extensive market reach to launch international fashion brands, such as SWISS POLO, PLAYBOY, and Volkswagen, on ZALORA, as well as on Shopee in Malaysia and Singapore, and Lazada in Malaysia, the company said in a statement.

According to the e-commerce platform, 1SS, a “Fulfilment as a Service ” solution, was chosen as it offers brands “unparalleled warehousing and last-mile delivery to reach a wider audience across the region”. It consolidates stocks in ZALORA’s E-Fulfillment Centers and offers a logistics infrastructure that can be used across all digital platforms for a consistent multi-channel shopping experience.

1SS also enables Leapro Fashion to pace its expansion by allowing them to make strategic decisions on the types of platforms, markets and services to include at different phases.

Additionally, centralising its e-commerce operations with ZALORA allows Leapro Fashion to reduce stock risk and complexity in its expansion online, e-commerce platform noted. It has already significantly reduced Leapro’s operational manpower and increased the volume of orders processed, leading to more than three times the uplift in Gross Merchandise Value (sales) in less than a year, said the e-commerce platform in its statement.