For digital marketers, is there a silver lining in the phase-out of third-party cookies?
Mike Falconer, Vice President, Fan Engagement Strategy, Sportradar

Equally, the insights they provide underpin programmatic marketing technology, which allows customers to be targeted with relevant ads based on their digital activities. Last year, global programmatic advertising spend surpassed $290 billion, highlighting both the industry’s reliance on third-party cookies and the size of the potential disruption.

How can first-party data replace third-party data when it comes to personalized digital marketing, and how can it increase revenue and reduce costs?

What trends do you see in the Asia Pacific (APAC) region, now that third-party cookies are being phased out?