Redefining the future of work
HP Inc believes every PC should be an AI PC, as AI will play a critical role in the future of work and employee experience. What does this also mean...
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Transforming local events to reach regional and global markets
When lifestyle businesses digitally transform their marketing strategies, what may happen?
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Personalizing AI-driven omnichannel customer experience
With generative AI changing the face of customer experience everywhere, how can businesses master the art of personalization leveraging AI-powered support?
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Ensuring brand safety in programmatic advertising in the festive shopping season
Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising
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Shaping the future of marketing with AI
The convergence of technology and marketing is arguably most strident with the injection of AI into digital, search and social media marketing.
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How can firms take advantage of contextual advertising?
In this Q&A, Niall Hogan, General Manager, JAPAC, GumGum, shares insights on contextual advertising and how companies can leverage advanced contextual targeting to boost brand relevance.
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The search landscape in the era of generative AI
With the advent of generative AI, the relevance of search engines has come into question as AI-powered chatbots have been super advanced in showing users new ways to get information.
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Just do it – not working for Nike anymore?
The sporting company known as Nike has been a global success for decades but seems to be losing ground to its competitors recently. What went wrong?
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Transforming the agency culture?
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
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Tansforming the agency culture?
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More