Personalizing AI-driven omnichannel customer experience
With generative AI changing the face of customer experience everywhere, how can businesses master the art of personalization leveraging AI-powered support?
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Ensuring brand safety in programmatic advertising in the festive shopping season
Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising
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Shaping the future of marketing with AI
The convergence of technology and marketing is arguably most strident with the injection of AI into digital, search and social media marketing.
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How can firms take advantage of contextual advertising?
In this Q&A, Niall Hogan, General Manager, JAPAC, GumGum, shares insights on contextual advertising and how companies can leverage advanced contextual targeting to boost brand relevance.
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The search landscape in the era of generative AI
With the advent of generative AI, the relevance of search engines has come into question as AI-powered chatbots have been super advanced in showing users new ways to get information.
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Just do it – not working for Nike anymore?
The sporting company known as Nike has been a global success for decades but seems to be losing ground to its competitors recently. What went wrong?
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Transforming the agency culture?
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
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Tansforming the agency culture?
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
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AI at the digital edge of customer experience
How AI helps to unsilo teams to better understand customer behaviour amidst exponential growth in the number of digital channels today.
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AI and the customer experience
GenAI has revolutionised the way businesses operate, including the ability to target brand experiences and customer communications.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More