Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
Future-proof your B2B marketing: must-have strateg...
By Dexter Low | Feb 22, 2024
‘Soup to nuts’ integration inevitable in marketing...
By Swaminathan B | IMAWS | Feb 22, 2024
Amazing ways AI can transform your B2B marketing
By Dexter Low | Feb 15, 2024
What is the role of AI in B2B marketing?
By Dexter Low | Feb 8, 2024
Gamification: Do more with your digital assets and user-generated content
By Dexter Low | Mar 7, 2024
Your organization has massive amounts of data or digital assets that can be used for gamified B2B marketing.
Read MoreContent marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.
Read MoreFuture-proof your B2B marketing: must-have strategies in 2024
By Dexter Low | Feb 22, 2024
In 2024, businesses are facing new challenges and opportunities, demanding a proactive and strategic approach to marketing. Are you ready to navigate the ever-changing landscape of B2B marketing?
Read More‘Soup to nuts’ integration inevitable in marketing
By Swaminathan B | IMAWS | Feb 22, 2024
In the evolving world of MarTech, the bits and pieces need to be effectively integrated to yield results.
Read MoreAmazing ways AI can transform your B2B marketing
By Dexter Low | Feb 15, 2024
Artificial intelligence (AI) has become a powerful tool in B2B marketing. Are you effectively leveraging this amazing tool?
Read MoreWhat is the role of AI in B2B marketing?
By Dexter Low | Feb 8, 2024
In the business-to-business (B2B) world, companies can harness AI power to boost their marketing efforts. Here's how...
Read MoreThe 2024 marketing blueprint for success in the apps industry
By Clement Cao, CEO and co-founder, Mobvista | Jan 24, 2024
Mobile marketing trends in 2024 will be shaped by the changing needs of marketers to focus on new metrics, and the ability to leverage tools in new ways as channels...
Read MoreHow new AI features transform customer reviews and experience
By Lorraine Resuello | Jan 24, 2024
Amazon has taken an innovative step in incorporating artificial intelligence (AI) into customer reviews to authenticate and eliminate fakes.
Read More6 reasons your CNY campaign is snuffing out
By Raviteja Dodda, Co-founder & CEO, MoEngage | Jan 24, 2024
This Chinese New Year is an occasion for marketers to set their brands alight. And, with 2024 hailing the Year of the Dragon, marketers have the perfect occasion to ignite...
Read MoreData is the golden ticket for travel brands, but few in APAC are prioritising it
By Aleetza Senn, CEO & Founder, Sparkline | Jan 19, 2024
Leveraging data analytics has become crucial for businesses in the travel trade to maintain competitiveness and foster customer loyalty – so what’s stopping APAC travel companies?
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
Canifa has achieved 54% higher …Read MoreHow UOB is putting customers first
UOB hopes to revolutionise banking …Read More