The new cloud-based platform allows businesses to quickly and seamlessly embed live, interactive audio and video streaming solutions into their applications.

Twilio has launched Twilio Live, a cloud-based platform that allows businesses to quickly and seamlessly embed live, interactive audio and video streaming solutions into their applications, the cloud communications platform announced on 15 July.

According to Twilio’s annual State of Customer Engagement Report, 98% of businesses reported that video communication with customers accelerated more than other channels during the pandemic.

“The rise of virtual experiences and the popularity of platforms like Clubhouse and TikTok have signaled that the next big channel for customer engagement is live audio and video streaming,” said Hakim Mehmood, GM of Voice and Video at Twilio. “Twilio Live gives businesses the building blocks they need to create personalized experiences for their communities and interact with millions of customers in a fresh and exciting way.”

Unlike existing solutions in the rapidly-growing live streaming market, Twilio Live enables businesses to deliver audio and video experiences that custom fit their specific brand and community needs — at scale, the company said in its statement.

The company also said that Twilio Live provides low latency at scale and the backing of Twilio’s reliable and secure infrastructure, combined with a best in class developer experience. Businesses in a wide array of industries, from retail to education to gaming and entertainment, can build live streaming experiences that are unique to their brand.

“The virtual event has evolved from an ad-hoc experience to a permanent element of nearly every company’s internal and external engagement strategy,” said Tiger Shen, CTO at Welcome, a virtual event platform. “Building on top of Twilio’s live-streaming infrastructure allows our team to spend time on the bespoke pieces of creating a jaw-dropping product.”