The acquisition adds power to existing digital and eCommerce expertise of Tag.
Tag has announced the acquisition of MoniMedia, a multi-award-winning experience-driven digital commerce agency.
Tag is a global creative production and sourcing partner to brands and agencies. This is their fourth acquisition since 2019. Tag works with clients to offer an end-to-end marketing execution service, from content creation, to brand activation and beyond, powered by the latest innovations, advanced data analytics and deep digital expertise. Its clients include world leading brands such as Coca Cola, Estée Lauder, GSK and Heineken.
This acquisition further strengthens Tag’s digital and eCommerce capabilities, enabling the agency to drive more connected brand and customer experiences across channels at speed and scale, the company said in a statement.
“Customer experience has become increasingly focused around digital touchpoints, which has been further amplified by the impact of Covid-19,” said David Kassler, Group CEO at Tag. “Having navigated our clients through recent digital transformations and recognising the impact of the changing retail landscape on their businesses, we are excited to bolster our eCommerce services by welcoming MoniMedia to Tag. Through our combined resources and talent, we will be able to provide the very best in digital innovation and experience design to deliver seamless, connected customer experiences for our clients across digital and physical touchpoints.”
MoniMedia has a proven track record in delivering e-commerce and omni-channel solutions for global clients. Headquartered in Hong Kong, MoniMedia taps into the Asian market’s rising capabilities as the leader in digital commerce.
“We are delighted to join the Tag family and complement their end-to-end marketing execution capabilities with new service offerings, working together to drive exceptional connected brand and customer experience across every touchpoint,” said David François, Founder & Managing Director at MoniMedia. “Our team is excited to embark on this journey along with Tag to fuel innovation and drive agility, cost efficiency and performance at scale across all channels.”