Optimizely launches digital experience platform on Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalisation solutions.

The digital experience platform (DXP) provider Optimizely has announced that its content management, commerce, and personalisation solutions are now available on the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.

Optimizely customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management, the company said in a media statement.

Optimizely DXP offers rich personalisation features, powered by artificial intelligence (AI) and benefitting from the scalability, reliability, performance, and security of  Azure.

“Launching Optimizely DXP on Microsoft Azure Marketplace is the next step in helping more organisations unleash their full potential and transform digital experiences,” said Alex Atzberger, CEO of Optimizely. “The best digital experiences begin with learning from customers, gaining their trust, and using superior intelligence to serve them and drive outcomes. By using Optimizely’s DXP with Azure, marketing teams have unlimited possibilities to drive exceptional digital experiences, while ensuring the highest level of reliability and security.”