Augmented reality game incorporated into the ART-ZOO Happy ZOObilee Party in conjunction with Singapore’s birthday
Singapore’s Mandai Wildlife Reserve has partnered with NPN to create an augmented reality (AR) game as part of the Singapore Zoo’s 50th anniversary or Golden ZOObilee celebrations, and themed to the upcoming National Day.
AR technology has revolutionized the way events and activities are elevated, providing a unique and immersive experience for visitors. By seamlessly blending digital content with the physical world, AR adds an extra layer of interactivity and excitement. NPN aims to leverage AR technology to add a new dimension to the visitor experience during the Golden ZOObilee celebrations and enhance visitor engagement with the larger-than-life ART-ZOO Happy ZOObilee sculptures.
From 5 to 13 August 2023, visitors to Singapore Zoo can participate in the AR game created by NPN as they explore the ‘Instagrammable Happy ZOObilee Party’ featuring bespoke animal sculptures. Look out for the inflatable of Jubilee the Rothschild’s Giraffe and scan the QR code to try out the AR game. Spot virtual helicopters carrying the national flag, land the parachuters on the target near Jubilee and see a burst of fireworks upon completion of the activities. Players stand a chance to win exclusive promo codes including for the Mandai Wildlife Run in September and selected wellness activities leading up to the run.
Mr. Li Pengfei, CEO of NPN, expressed his excitement about the collaboration, stating
“We are thrilled to work with Mandai Wildlife Group to bring the wonders of augmented reality to the ART-ZOO Happy ZOObilee trail. By combining the magic of AR with the double celebrations of Singapore Zoo’s jubilee as well as the nation’s 58th birthday, we aim to showcase the limitless possibilities of augmented reality and contribute to a well-rounded visitor experience.”
