DoubleVerify partners with TikTok measure ad viewability and fraud

DV helps global brands authenticate media quality on TikTok, bringing clarity and confidence to advertisers on the high growth platform.

DoubleVerify (DV) has forged a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions, the software platform for digital media measurement, data and analytics announced on 28 September.

Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats, the company said in its press statement.

According to DV, through this new partnership, joint clients will be able to access measurement data and insights through DV Pinnacle, the industry’s first unified reporting and service platform, to monitor and optimise the quality of their TikTok campaigns. DV will offer advertisers data validation campaign optimization and holistic performance.

“We’re excited to work with a leading verification and industry authority partner, like DoubleVerify” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “Transparency is key when it comes to building strong relationships with brands. Partnering with DoubleVerify will allow our advertisers the in-depth insight they need on invalid traffic and viewability to confidently evaluate and validate campaign effectiveness on TikTok.”

“TikTok is an exciting and enriching entertainment platform powered by a diverse community. It’s also increasingly a staple of the marketing mix for brands globally,” said Mark Zagorski, CEO at DoubleVerify. “As spend on the platform continues to grow, TikTok has been proactive in engaging with partners like DV to expand independent, third-party measurement capabilities and build confidence in brands’ digital investments. We’re thrilled to work with TikTok to bring advertisers a higher level of trust and transparency and, in turn, broaden our quality coverage across this growing platform.”

DV said that TikTok is the latest addition to DV’s large and growing media partner offerings and joins Snapchat, Facebook, Instagram, YouTube, Pinterest, and Twitter.