New Amplitude Partner Ecosystem helps customers accelerate the business impact of digital product innovation.
Amplitude launched the Amplitude Partner Ecosystem, an industry-first programme which brings together more than 40 founding partners to help customers accelerate and optimise digital transformation and product innovation strategies, the Digital Optimisation System announced on 27 April.
“Today, businesses have two options: Become a digital disruptor or be digitally disrupted. Digital products are now at the center of the innovation agenda, requiring new approaches and solutions to optimize and accelerate value creation,” said Lisa Hopkins, VP of Partnerships at Amplitude. “Our ecosystem brings together a network of partners at the forefront of digital disruption to make it easy for every business to build the right digital strategies and transform experiences. We look forward to working with and expanding our partner network to help our customers on their digital journeys.”
By joining the Amplitude Partner Ecosystem, partners gain access to a range of resources and benefits, including Amplitude technical experts, training and certification programmes, and joint sales and marketing opportunities, making it easier than ever to build and deliver innovative solutions to customer problems and cultivate new business opportunities, Amplitude said in a statement.
More than 40 ecosystem partners have joined as founding members, with the intent to add new partners on an ongoing basis. Two categories of partners include:
Solution partners: Amplitude partners with a network of global systems integrators, consultancies and digital agencies to provide business transformation strategy, best practices and technology implementation support. Founding member solution partners include Slalom, WWT Digital and Bottle Rocket.
Technology integrations: The ecosystem includes technology integrations across 16 software categories to build and deliver end-to-end customer engagement processes. A sample of founding member integration partners include:
- Marketing Automation: Integrations with marketing technologies, including Braze, Airship and Iterable, leverage Amplitude behavioural data to help marketing teams run more targeted, personalised campaigns and understand how campaign engagement impacts business metrics such as retention and loyalty.
- Attribution: Amplitude integrates with attribution technologies, including Branch, AppsFlyer and Singular, to combine attribution data with behavioural data for more granular campaign analysis and to optimise marketing return on investment.
- Customer Data Platform (CDP): Amplitude integrates with CDPs, including Segment and mParticle, to help product and analytics teams more easily query the data in the CDP to gain faster access to insights.
“In today’s world, having the right technology stack to understand customer behavior and leverage these insights to transform customer experiences has never been more important for business survival,” said Matt McRoberts, Senior Vice President of Global Alliances at Braze. “Our long-standing partnership and deep integration with Amplitude has enabled us to create engaging, personalized experiences for our customers. We’re excited to partner with Amplitude on this journey to help every brand build loyalty and strong retention to accelerate growth.”
Amplitude also unveiled the industry’s first Digital Optimisation System, a unified system to help businesses connect digital product innovation to business outcomes and answer the strategic question: “How do our digital products drive our business?”