Snapchat’s new additions to bring e-commerce experiences to Snapchat.
Snap has entered into new partnerships and developer products across its Snap Kit, Games, Minis and Bitmoji platforms, the camera company announced on 21 May.
Snap said that it had also introduced Map Layers, a new way for partners to bring their services to the Snap Map.
Through Snap’s developer platform, partners can leverage Snap’s technology around Login, Stories, Bitmoji, the Snapchat Camera, Minis and Games to enhance their products, extend their reach, and grow their businesses, the company has stated.
More than 250,000 developers are registered with Snap Kit, and Snapchatters share partners’ content into the Snapchat Camera nearly 600 Million times per month. In just two years, more than 200M Snapchatters have played with Games and Minis.
This fall, Snap said that it was collaborating with Disney PhotoPass Service to bring Snap’s Camera technology to Walt Disney World Resort through Camera Kit. Using the My Disney Experience app, guests will be able to transform Cinderella Castle with augmented reality, or add AR to the photos and videos they capture in the app.
Games and Minis
The Games and Minis platform provides developers the opportunity to create games and shared experiences for Snapchat’s global community. Rather than build two separate apps for Android and iOS, partners can build one Game or Mini that launches instantly in Snapchat with no installation required, and earn revenue through Snap Ads, Snap Tokens, or by offering their goods for purchase.
Soon, Poshmark is launching a Mini where Snapchatters can join real-time shopping events with their Snapchat friends, pick their favourites, and checkout, all without leaving Snapchat. With the new Ticketmaster Mini, rolling out later this year, Snapchatters can swipe right or left on different artists playing around the world to connect with Snapchat friends who want to see the same show.