Mediaocean partners with TikTok
Companies to collaborate on integration of TikTok Advertising into Mediaocean closed ecosystems optimisation solution.
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GroupM partners with GrabAds
The partnership is to help advertisers grow eCommerce footprint, harness retail media effectively.
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Ad context increases memorability up to 40%: IAS Study
New biometric research finds consumers respond more to ads in suitable contexts.
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Australian digital advertising hits $11bn for FY21
Records growth exceeding that experienced pre-pandemic
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Xandr’s premium video marketplace continues to grow across Asia
Xandr expands pool of video inventory, signing agreements with Asia’s largest streaming companies.
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There is a tremendous appetite for revenge travel in Asia
Carolyn Corda, Chief Marketing Officer and Chief Commercial Officer of ADARA, discusses the travel trends in Asia and how brands and marketers are navigating a cookieless future in this interview...
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Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
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