Online advertising growth flattens year on year following buoyant 2022: IAB Report
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining, reports IAB.
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Programmatic brings slew of benefits to CTV ad buying in India
In an interaction with MartechAsia, Priyanka Bajaj, Head of Demand Facilitation, Asia, Magnite shares the latest insights on the programmatic advertising and how it impacts the adtech purchase pattern in...
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Sustainable Advertising: Scope3 and Yahoo announce integration
APAC marketers and advertisers can now align digital ad campaigns with broader sustainability goals using Green Media Products through Yahoo.
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AdTech trends that will dominate 2023
Innovating and adapting to evolving market dynamics will help advertisers and publishers thrive in 2023
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Ads on streaming platforms capture more attention than ads on Social Media in India: Research
64% of streamers in India report that they are more receptive to ads on streaming platforms than ads on social media
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Digital advertising industry continues to grow despite uncertain macroeconomic conditions
The Australian online advertising market has continued to grow, reaching $3.455bn for the quarter ending 30th September 2022, an increase of 6.5% on the same period in 2021: report
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Whitepapers
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Case Studies
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More
Harnessing a CRM platform to help the travel and tourism industry boost business efficiency
Kat Warboys shares her insights …Read More
How Moloco is helping Singapore-based live streaming platform Bigo Live expand globally
Moloco partnered with Bigo Live …Read More
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More