Ad Fraud on the rise in APAC, says IAS Media Quality Report
According to the report, ad fraud mitigation results in almost 10 times lower fraud dates than non-optimised impressions.
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Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack shares on their latest campaign for the movie The Matrix which was successfully delivered programmatically in Japan.
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Programmatic surges in JAPAC: OpenX & ExchangeWire research
Over 70% of surveyed media professionals increased programmatic investment or revenue
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MarTechAsia Q&A on Native Advertising
Henry Shelley, Managing Director, APAC, TripleLift, shares with MartechAsia his insights on native advertising and its promises.
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In a booming creator economy micro-influencers on TikTok are an untapped opportunity for APAC brands: Report
According to Meltwater’s latest report, micro-influencers, particularly on TikTok, experience the strongest engagement rate, leading to high ROI for brands in APAC.
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Rakuten Advertising launches ‘The Affiliate Funnel’
The interactive timeline showcases affiliate publishers from across Asia-Pacific and provides insights on how various affiliate models can be leveraged throughout the path the purchase.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More