The gap between OOH and Digital is narrowing
We see the gap between OOH and digital narrowing and Analytics & Performance analytics which were non-existent in any OOH campaign are now becoming an integral part of any OOH...
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The rise of VDOOH within games and in the metaverse is serious business
Businesses need to reach their audiences wherever they are, and gaming is the biggest phenomenon and the world’s most favourite leisure activity in a lockdown, says Adrian Watkins, Growth &...
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Can marketers bypass the cookie challenge?
A cookieless world doesn’t change the ‘face’ of advertising per se, as consumers will continue to see contextual ads that are relevant to their interests, says Stuart McLennan, Senior Vice...
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TikTok announces new brand advertising measures on The Stage
Introduces new creative, branding and commerce solutions to help brands and agencies engage with their communities and drive business impact.
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GroupM-Twitch partnership to enable advertisers to access gamers in APAC
The interactive live streaming service will share with GroupM key insights into the burgeoning gaming region.
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DoubleVerify partners with TikTok measure ad viewability and fraud
DV helps global brands authenticate media quality on TikTok, bringing clarity and confidence to advertisers on the high growth platform.
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Case Studies
How games can be a powerful tool for recruiting new supporters: LOSC’s customer story
COVID-19 has affected all aspects …Read More
How Toys”R”Us delivers unified and magical consumer experience across Asia
This case study showcases how …Read More
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
Events
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