As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify report
Brand safety violations also decreased for the 2nd year in a row
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MoEngage launches a new WhatsApp business integration for enterprises
MoEngage announces a new WhatsApp Business Integration that will allow enterprises to gather insights and run personalised WhatsApp campaigns for different customer segments to boost engagement, retention, and revenue.
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Asahi launches attention grabbing 3D Ad in Hong Kong
Becomes the first alcohol brand to break into 3D Billboards in the city led by dentsu International.
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HK publisher integrates IAS’s Publisher Optimisation Solutions
The solution will help deliver quality impressions for its advertisers, says IAS.
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World’s first programmatic solution targeting under 18’s launched
It allows APAC advertisers to engage with under 18’s in brand safe environments at scale using programmatic technology.
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data.ai and the IAB Tech Lab partner to establish a standard of trust
Partnership is to improve transparency and prevent fraud in the digital advertising industry.
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Case Studies
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
Tata CLiQ Luxury bags a massive 159% boost in revenue through multi-channel engagement
Tata CLiQ Luxury, India's premier …Read More
OMG HK gets IKEA campaigns live 80% quicker with IAS Tag Wrapping Technology
This case study showcases how …Read More
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