Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
Yahoo introduces new AI-powered suite for better a...
By MartechAsia Editors | Dec 18, 2023
Partnership to deliver digital programmatic OOH ad...
By MartechAsia Editors | Dec 7, 2023
Tyroo Technologies and CJ Announce Partnership to ...
By MartechAsia Editors | Oct 4, 2023
PubMatic unveils Activate for Asia Pacific firms
By MartechAsia Editors | Oct 4, 2023
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
Read MoreKey trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
In the year 2023, Artificial Intelligence (AI) revolutionised mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining targeting techniques. And AI is set to revolutionise mobile advertising...
Read MoreYahoo introduces new AI-powered suite for better ad performance optimisation
By MartechAsia Editors | Dec 18, 2023
An evolving AI ecosystem, Yahoo Blueprint serves as a results-driven guide throughout the campaign lifecycle, featuring a simple yet enhanced UI that offers more efficiency and provides recommendations for campaign...
Read MorePartnership to deliver digital programmatic OOH advertising in Malaysia
By MartechAsia Editors | Dec 7, 2023
Vistar Media has integrated Big Tree’s premium digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
Read MoreTyroo Technologies and CJ Announce Partnership to Launch Performance Marketing Platform for APAC Region
By MartechAsia Editors | Oct 4, 2023
Adtech platforms partner to offer international tech capabilities with localised solutions for APAC advertisers and supply partners.
Read MorePubMatic unveils Activate for Asia Pacific firms
By MartechAsia Editors | Oct 4, 2023
SPO facilitates access to premium video and CTV inventory on Pubmatic’s programmatic ad platform.
Read MoreMastering CTV: strategies for achieving digital advertising success
By Heath Irving, APAC Solutions Consultant, Criteo | Sep 25, 2023
3 tips to leveraging connected TV for innovative digital advertising.
Read MoreNavigating the pitfalls of AI-driven advertising
By Mathew Ratty, CEO, TrafficGuard | Aug 29, 2023
How do marketers ensure transparency and accountability when decision making is surrendered to AI algorithms?
Read MoreKnow the four Bs of digital transformation in post-pandemic e-commerce
By Simone Morandi, Growth Markets Commerce Lead, Accenture Song | Aug 3, 2023
Capital-intensive hardware/software upgrades aside, latecomers to digital e-commerce have more challenges to grapple with. Knowing the ‘four Bs’ can help …
Read MoreHow can an effective content supply chain help to deliver on brand promise?
The advent of artificial intelligence (AI) and generative AI is revolutionizing the content creation game.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
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