$14.7 million acquisition of Spearad, a TV media management platform and ad server, to be integrated with Unruly.
Tremor International Ltd. is making the strategic acquisition of Spearad, a global CTV Video ad server and media management platform, the Video and Connected TV advertising company announced on 20 October.
The consideration for the Acquisition is $14.7 million, and Spearad’s ad server technology will be integrated into Tremor’s Unruly SSP, enabling CTV header bidding, channel inventory and ad pod management, the company said in a media statement.
This will complement the company’s existing robust end-to-end technology stack, which also includes the Tremor Video DSP.
“Tremor’s consistent, primary focus on video and CTV has proven prescient in today’s market, leading to meaningful growth across our exchange and putting us ahead of platforms only recently evolving from display,” said Ofer Druker, Chief Executive Officer of Tremor. “The Acquisition further strengthens our leadership position as a video-first end-to-end platform, which provides real efficiencies for global advertisers, media companies and broadcasters in an ecosystem increasingly centered on Connected TV.
Spearad was founded in 2019, in Germany, by Erhard Neumann and Mark Thielen. Its customer base spans Europe, the US and Asia.
“We are delighted to join Tremor’s CTV team to offer complete media management solutions through a fully-integrated SSP and ad server,” said Erhard Neumann, Chief Executive Officer of Spearad. “With CTV viewership reaching an all-time high, this integration couldn’t come at a better time. We look forward to our partnership with the Tremor team and working on the next generation of features that we believe will ultimately propel the industry forward.”