discover.ai will play a pivotal role in providing further strategic value from Talkwalker’s Consumer Intelligence Acceleration Platform with cultural and consumer insights.
Talkwalker has acquired discover.ai, an agile consumer and cultural insight platform, the consumer intelligence company announced on 26 October.
According to a media statement by the company, discover.ai’s unique combination of machine learning and human insight means Talkwalker can now build into their services a deeper reading into the human stories and emotive human drivers that lie beneath and behind the intelligence they provide through data.
“We’re not just providing brands and agencies with powerful consumer intelligence from a multitude of data sources,” said Tod Nielsen, Talkwalker’s CEO. “We have learned from our clients, and the wider industry, there is a need for professional services to help make this intelligence more actionable. With the addition of discover.ai to our already fast developing Talkwalker Activate professional services, we can provide a high-level consultancy layer on top of our powerful platform, that explores and discovers, at scale and at human scale, with rigour but also with resonance. Inspiring brands with rich human stories and cultural insights, and getting them closer to their customers.”
The announcement highlighted that discover.ai has already helped some of the world’s largest brands with 800+ insights projects across 30 countries, and global clients across a broad sector of industries, including branded business, agencies, and consultancies.
“There is already a very natural alliance between our two businesses,” said Jonathan Williams, Founder of Discover.ai. “Indeed, we find that we’ve been working for many of the same clients, even on the very same projects. Bringing our two businesses together will help our clients to further benefit from this powerful combination, with Talkwalker providing consumer intelligence and discover.ai bringing deeper human insight and cultural context, together inspiring brands to better unlock future growth opportunities. There is just so much exciting white space where our complementary cultures and collective capability across people and platform can create some really exciting new developments.”