On Online Privacy and Security

For Singapore

The city-state is ranked #4 globally in average daily time (5h 18 minutes) spent on mobile devices. However, the average internet user, aged 16 to 64, in Singapore spends 2h 13 minutes on social media each day, which is lower than the global average of 2h 31 minutes. Additionally, 61% of Singaporean internet users buy something online each week.

Other key findings, include:

• Internet users in Singapore are concerned about personal data protection and misinformation:
  • 38.1% of internet users in Singapore are concerned about how companies are using their personal data online, higher than the global average of 32.25% [Slide 153]
  • 60.7% of adults in Singapore aged 18+ are concerned about what is real or fake on the internet, higher than the global average of 53.9% [Slide 155]
• Compared to the global average, internet users in Singapore tends to consume more TV content via streaming but not as much video games or podcasts
  • 91.7% watch TV content via streaming services (e.g. Netflix) each month compared to the global benchmark of 90.9% [Slide 97]
  • When it comes to podcasts, only 16.4% listen to podcasts each week, below the global benchmark of 21.2% [Slide 112]
  • Internet users in Singapore spend an average of 52 minutes on a game console each day, lower than the global average of 1h 14 minutes [Slide 120]
• Internet users in Singapore are early adopters of smart devices and wearables, with 33.3% of households owning at least one smart home device, compared to 14.2 of global households. Meanwhile, 25.3% and 15.6% of internet users own a smartwatch and wristband device compared to the global average of 22.5% and 14.4%, respectively [Slide 129, 148 and Slide 150]
• 51% of internet users in Singapore scan QR codes on their mobile each month, well above the global average of 44.6%. [Slide 132]

For Malaysia

Specifically to Malaysia, the average internet user in Malaysia aged 16 to 64, spends 2h 47 minutes on social media each day, higher than the global average of 2h 31 minutes. Internet users in Malaysia use more than 7 social media platforms on average – and they’re using it to learn more about brands (58.7%).

Other key findings, include:

• 40.9% of internet users in Malaysia use a banking, investment or insurance website or app each month, ahead of the global benchmark of 27.7% [Slide 134]
• 94.7% of internet users in Malaysia aged 16 to 64 watch TV content via streaming services (e.g. Netflix) each month compared to the global benchmark of 90.9% [Slide 97]
• 87.4% of internet users in Malaysia aged 16 to 64, play video games on any device, significantly higher than the global benchmark of 81.9% [Slide 117]
• 63.8% of adults aged 18+ in Malaysia are concerned about what is real or fake on the internet, higher than the global average of 53.9% [Slide 155]
• Malaysia (77.7%) ranks 8th amongst countries with the highest reach of TikTok ads amongst adults [Slide 262]

For The Philippines

The Philippines is the number #4 country in terms of time spent on social media (3h 43 minutes),significantly higher than the global average of 2h 31 minutes. Fillipinos are also avid consumers of vlogs and video games, ranking #1 for both. Additionally, 23.4% of Filipino internet users own some form of cryptocurrency compared to the global benchmark of 11.9%, making them the third highest country to do so [Slide 137].

Other key findings, include:

• 95.8% of internet users in The Philippines play video games on any device, making it the #1 country to do so, ahead of the global benchmark of 81.9% [Slide 117]
  • They spend an average of 1h 29 minutes on a game console each day compared to the global average of 1h 14 minutes [Slide 120]
• 55.6% of internet users in The Philippines, aged 16 to 64, watch vlogs each week and are the largest consumer of such content, compared to other countries.
  • They are ranked #1 globally in terms of vlog consumption, significantly ahead of #2 Indonesia (33.3%) and the global benchmark of 25.5% [Slide 94]
• 97.9% watch TV content via streaming services (e.g. Netflix) each month compared to the global benchmark of 90.9% [Slide 97]
• 48.2% listen to music streaming services each week, ahead of the global benchmark of 39.1% [Slide 107]