Integration offers media buyers and planners automated campaigns across IAS Signal and Mediaocean Prisma buyer workflow.

Integral Ad Science has tied up with Mediaocean, providing a new level of automated campaign management, the digital media quality company announced on 10 December.

Mediaocean is the mission-critical platform for omnichannel advertising.

According to the announcement, now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.

“Since launching IAS Signal, we’ve accelerated our product innovation and expanded critical partnerships, including our work with Mediaocean, to give advertisers the latest tools to manage digital media quality,” said Lisa Utzschneider, CEO, IAS. “Speed is critical in our business, and this integration will be transformational for advertisers looking to launch campaigns faster while aligning to media quality standards.”

Now advertisers working with both IAS and Mediaocean can quickly and easily activate their campaigns, all in one place. Within the Mediaocean platform, advertisers can:

  • Use automatic campaign creation tools to enter information just once, launch faster, and focus more time on optimization.
  • Maintain and easily adjust campaign settings, such as media partners or run dates, while in-flight to appear in both platforms.
  • Reduce time spent on campaign launch and billing from days to minutes.

“We’re thrilled to extend our partnership with IAS, making it even easier for our joint customers to manage their campaigns,” said Ben Kartzman, COO, Mediaocean. “With this integration, we’re continuing to help advertisers control their marketing investments and optimize business outcomes.”

With more than $200 billion in annualized media spend managed through Mediaocean, the integration with IAS Signal means advertisers can manage their investments more efficiently.