The app provides real-time data insights to shopping malls.

Aimazing has formed a strategic partnership with HyperQB, a customer loyalty and engagement super-app for property and malls in Malaysia, the retail data provider announced on 28 October.

Aimazing and HyperQB have integrated their solutions to provide a complete mall intelligence and first of its kind loyalty solution in the form of a mall super-app for Malaysia and the region, the company said in a media statement.

Aimazing said that its strategic partnership with HyperQB allows Aimazing to deliver a mobile solution that is easily accessible, allowing retail malls to achieve more omnichannel personalisation to power their marketing and loyalty efforts.

“We partnered with HyperQB to launch a mall super-app to personalise offers and leverage data insights that will provide high visibility of sales,” said Jun Ting, Chief Executive Officer of Aimazing. “The strategic partnership provides a singular, unified view for mall managers to deliver experiences that are powered by modern technology platforms. In a post-pandemic world, it is increasingly important for malls to adapt and understand the importance of an insights-driven omnichannel approach. The partnership between Aimazing and HyperQB helps to give mall managers the infrastructure they need in order to enable this,”

“Omni-channel is here to stay, and the key for retailers and mall operators alike is in seeing how and where we can enable this. We need to think about what to put into place now to win-win-win long term with data and a collaborative partnership,” said Darren Chin, Country Head of Malaysia at Aimazing.