How AI and AR solutions can help APAC marketers of beauty and fashion brands enhance customer experience.
Technologies such as software-as-a-service artificial intelligence (SaaS AI) and augmented reality (AR) are modernising the online shopping experience.
SaaS AI is being used to analyze customer behaviour and preferences, allowing for personalised product recommendations. On the other hand, AI-driven chatbots assist customers in real time, answering queries, providing product information, and even assisting in the purchase process, improving customer engagement and helping in converting leads.
But what do these technologies mean to APAC marketers? SaaS AI enables marketers to analyze vast amounts of customer data for highly personalised marketing strategies and product recommendations tailored to individual customers in the APAC market.
Find out how SaaS AI and AR solutions can further help APAC marketers enhance customer experience through modernising online shopping in this exclusive Interview with Alice Chang – CEO and Founder of Perfect Corp.
What are the trends in SaaS AI and AR tech?
Alice Chang (AC): In the realm of SaaS AI and AR technology, the latest trends we are seeing revolve around heightened personalisation, immersive experiences, and Generative AI.
Consumers seek interactive solutions for shopping with personalised product recommendations. These trends align with our commitment to delivering cutting-edge beauty and fashion tech solutions that seamlessly integrate AI and AR for an enhanced user experience. Be that through product try-ons, skin analysis, or advanced product matching and recommendations.
By also leveraging the latest advancements in Generative AI technology, brands are able to respond to consumer and business demands for these cutting-edge innovations.
How does SaaS AI and AR beauty and fashion tech solutions help APAC businesses and marketers?
AC: SaaS AI and AR beauty and fashion tech solutions empower APAC businesses and marketers by giving them the chance to offer modern shopping experiences to their customers and audiences through their e-commerce platforms. These technologies enhance customer engagement, reduce return rates, and boost conversion rates.
Perfect Corp.’s solutions enable businesses to tap into the growing demand for online beauty and fashion experiences in e-commerce, driving brand loyalty and market expansion across the diverse APAC region. While these experiences are already commonplace in other markets, there is a real opportunity right now for APAC brands to adopt these tools at a low cost and really stand out from their competition.
Another key way that digital technology solutions can help APAC brands is through social commerce. With the growing influencer marketing space in the region constituting a large portion of online beauty and fashion sales, brands that adopt AI and AR technologies are seizing new ways to meet consumers where they are and offer high-touch experiences with integrations across all major social media platforms.
Do you have any data about the estimated value of the AI and AR SaaS industry, especially in beauty and fashion, in ASEAN/Asia/global?
AC: According to Statista, in 2021, the global beauty technology market is thought to have produced around US$3.77 billion in sales. The earnings from beauty tech – covering cosmetics, skincare, and personal care items – are projected to steadily rise in the upcoming five years, reaching an estimated $8.93 billion by 2026.
The AI and AR SaaS industry is indeed a fast-growing space globally, with a significant portion attributed to the thriving ASEAN market. The size of the industry reflects the rapid adoption of these technologies, driven by the increasing importance of online experiences and personalised customer interactions. We expect to see this continue to grow over time as businesses and consumers increasingly adopt these technologies as part of their daily routines.
What are some case studies in ASEAN you can share with us?
AC: Perfect Corp. provides a comprehensive suite of SaaS AI and AR solutions, including virtual try-ons for a range of makeup and fashion products, from lipstick, eyeliner, blush, mascara, and more, to earrings, watches, necklaces, glasses, etc. We also offer the most advanced AI-powered skin analysis on the market, with the ability to detect up to 14 skin concerns, emulate issue improvement through AR, and recommend products to treat the unique issues identified.
Our state-of-the-art AI algorithms ensure unparalleled accuracy in color matching and realistic virtual experiences. The try-on tools offer highly realistic textures, material reflections, and lighting simulations to deliver top-class AR effects for the most realistic virtual try-on experience. All of our solutions are designed to seamlessly integrate with existing platforms, offering a customizable and user-friendly experience that surpasses competitors in both performance and versatility.
We have partnered with several brands in Singapore and throughout the ASEAN region. Some notable mentions include Lazada across Southeast Asia (Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam) and Wardah in Indonesia.
Collaborating with leading brands, our solutions have demonstrated substantial increases in customer engagement, conversion rates, and brand loyalty. These case studies underscore our commitment to transforming the digital landscape in ASEAN, offering tangible success stories that highlight the efficacy of our SaaS AI and AR beauty and fashion tech solutions.
Adopting SaaS AI and AR technologies presents a valuable opportunity for APAC marketers to enhance customer engagement, improve personalisation, and drive conversions. However, success will depend on understanding and adapting to the diverse market landscape and complying with regional regulations. Furthermore, continuous education and training programs are vital for marketers to make the most of SaaS AI and AR in their campaigns.
