Content Marketing | MartechAsia

How to create a compelling B2B case study

By Dexter Low | Aug 15, 2024

How data-driven engagement is shaping the future ...

By Lorraine Resuello | May 30, 2024

Honing innovative marketing skills for the future ...

By Lorraine Resuello | Apr 24, 2024

Audience engagement – not number of followers – is the key

By MartechAsia Editors | Apr 11, 2025

Think making money as a content creator is all about going viral? Think again.

Driving business growth in the new commerce landscape

By Matty Lin, General Manager, Global Business Solutions, TikTok SEA | Feb 27, 2025

In today’s omnichannel retail and e-commerce landscape, how is technology and content driving the way brands amplify their reach and transforming brand engagement?

Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms

By MartechAsia Editors | Jan 23, 2025

In 2024, media outlets worldwide saw a 40% increase in revenue from sponsored content, in partnership with content marketing platforms.

How to create a compelling B2B case study

By Dexter Low | Aug 15, 2024

In another article, the author explained how, why and what B2B data points marketers can leverage for case studies. This second and final part shows you how to create a...

How data-driven engagement is shaping the future of audience experience

By Lorraine Resuello | May 30, 2024

The importance of cutting-edge analytics for personalisation in marketing campaigns.

Honing innovative marketing skills for the future workplace

By Lorraine Resuello | Apr 24, 2024

The importance of fostering innovation to overcome the challenges of the future of work.

Content marketing insights and trends

By Lorraine Resuello | Mar 1, 2024

The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.

Improving the banking experience with content marketing

By John Yang, Vice President, APJ, Progress | Nov 16, 2023

Seems like more needs to be done to improve the digital banking experience in this region. Content marketing to the rescue!

Martech trends we cannot ignore in Asia Pacific

By Victor Ng | Oct 6, 2023

Tightened consumer spend and marketing budgets in the post-pandemic era require marketers to be more innovative to see better returns in Asia Pacific.