In this interview with MartechAsia, APR’s APAC Managing Director Jonathan Parker shares his expertise and insights on how brands should rethink storytelling through new forms of high-quality digital content.
Ever since Covid-19 became a global pandemic, businesses had to repeatedly rethink marketing campaigns, retool media plans and manage cash flow to stay afloat amid the pandemic.
A recent study found that the global online content consumption doubled in 2020 and that consumers are now more receptive to ads on social media or TV. Are brands responding to these market changes smartly and cost-effectively? How have these trends affected video production? How can brands optimise their video content production in these challenging times, that too with a curtailed carbon footprint?
A global leader in content creation optimisation consultancy, APR’s APAC Managing Director Jonathan Parker shares his expertise and insights on how brands should rethink storytelling through new forms of high-quality digital content. APR has extensive experience in guiding more than 400 global brands, advising how to best optimise and produce their messaging and brand experiences.
Key takeaways:
- Major trends in the Martech space
- Are brands leveraging videos properly?
- How has the COVID-19 pandemic impacted the way businesses or brands produce content and engage their audiences through digital media?
- How does APR help businesses continue to improve efficiencies and achieve value beyond savings in producing content for consumers amid the changing landscape?
