Emplifi acquires livestream video platform Go Instore
Acquisition will give B2C brands faster connection-to-conversion experiences in-store and online.
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How shoppertainment, live-streaming, social selling and gamification are changing the retail game in Southeast Asia
According to a report, live-sales in Southeast Asia increased by 13 percent to a total of 67 percent in the first half of 2020 alone.
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E-commerce players, don’t take the checkout process for granted
Most checkout processes are full of friction. Companies need to shift their mindsets to realise that the checkout process is fundamentally crucial for their bottom lines.
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WorldFirst partners Alibaba.com in Singapore
Aims to lift SMEs’ digital presence and help businesses sell overseas.
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Newer technologies enable beauty brands fashion personalised campaigns
Seungwan Yu, CEO, Maccaron Beauty Pvt Ltd., discusses with MartechAsia how the integration of technology is revolutionising the beauty industry.
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Why should businesses invest in the right digital experience platform based on a long-term vision?
APAC organisations are pursuing digital transformation and leveraging the latest technology as passionately as companies in the more developed markets; however, there are some notable highlights in relation to DXP,...
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Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
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