YouGov launches YouGov Global Profiles

It is “the world’s largest globally consistent audience dataset”.

YouGov has launched YouGov Global Profiles – the world’s largest globally consistent audience dataset, the international online research data and analytics technology group announced on April 6.

According to the company’s statement, through more than 1,000 questions, Global Profiles gives brands, agencies and media planners the ability to understand their global audience, providing consistent audience data across 43 markets (rising to 48 in August). The tool offers hundreds more questions and thousands more data points than any comparable dataset in the world. It also offers greater value as clients benefit from a cost-effective ‘seat’ model pricing, letting them decide product access at a user level, and allowing them to scale quickly if required.

With access to thousands of globally consistent demographic, psychographic, attitudinal and behavioral consumer metrics, YouGov Global Profiles provides global audience intelligence into:

  • Attitudes and opinion: More than 700 attitudinal questions allow clients to build more sophisticated segmentations of their audiences.
  • Media consumption: 150+ questions on media consumption. Providing unrivalled depth of globally consistent data – with insight into frequency, recency, time spent on media platforms, including TV, music streaming, cinema, radio, podcasts.
  • Social media engagement: Social media intelligence across major platforms including Facebook, Instagram and Twitter.
  • Demographics and lifestyle: Segment across a wide number of categories including general demographic makeup, economic situation, occupation, category specific usage and behavior, interests, hobbies and more.

“YouGov Global Profiles lets brands and agencies discover and understand their global audiences across all the markets that matter to them,” said Stephan Shakespeare, CEO and Co-Founder of YouGov. “It will be central to their global strategies, campaigns and partnerships. With more than 1,000 consistent questions and thousands of data points across 43 markets, it’s never been easier for them to build and compare accurate, precise portraits of their audiences across key markets. Crucially, YouGov Global Profiles has substantially greater depth and breadth of data available than any other product out there today.”