A recent study determined the best cities for marketing specialists by analyzing key metrics such as job posts number, marketing specialists’ yearly salary, unemployment rate, cost of living, rent and safety in each city.
Would you work in Bangkok, Thailand, which stands out as the top city for marketing specialists, scoring high in all the key metrics?
Or would you prefer being the safest city on the list – Dubai, which attracts professionals despite high living costs?
A recent study conducted by Loopex Digital analyzed 100 major cities worldwide to determine the best cities for marketing specialists. Initially, the top 100 cities were selected based on Forbes magazine’s listings to show the top destinations in the world. Selection was narrowed to the first 30 cities with the most job postings, using data from Glassdoor.
A composite score was then calculated for each, taking into account factors such as average annual salaries, living costs, rent prices, safety, and unemployment rates. The final rankings were based on these composite scores, prioritizing cities with higher numbers of job opportunities, competitive salaries, lower living costs, and higher safety ratings.
| Cities | Job posts | Yearly Salary | Unemployment Rate | Cost of Living | Rent | Safety Index | Average weekly working hours | Number of Marketing companies | Composite Score |
| Bangkok, Thailand | 6,929 | $31,963 | 1.20% | $639 | $485 | 60.1 | 44 | 116 | 33.41 |
| Dubai, United Arab Emirates | 4,865 | $58,268 | 2.75% | $1,113 | $1,733 | 83.8 | – | 91 | 28.67 |
| Singapore | 4,793 | $63,665 | 2.76% | $1,136 | $2,402 | 76.1 | 44 | 19 | 25.74 |
| Munich, Germany | 2,429 | $67,152 | 3.90% | $1,106 | $1,408 | 79 | 35 | 243 | 22.33 |
| São Paulo, Brazil | 5,776 | $61,989 | 7.60% | $645 | $497 | 29.7 | 39 | 231 | 20.93 |
| Seoul, South Korea | 3,130 | $36,269 | 2.79% | $1,161 | $704 | 75.6 | 44 | 40 | 17.96 |
| Tokyo, Japan | 1,987 | $37,236 | 2.40% | $975 | $775 | 76 | 39 | 32 | 17.74 |
| Hanoi, Vietnam | 2,669 | $7,433 | 2.26% | $495 | $282 | 64.2 | – | 123 | 15.86 |
| Hong Kong | 2,930 | $40,700 | 2.90% | $1,139 | $1,965 | 78.3 | 44 | 197 | 15.45 |
| Amsterdam, Netherlands | 2,997 | $52,824 | 4.80% | $1,118 | $1,847 | 71.6 | 30 | 162 | 15.06 |
Bangkok, Thailand stands out as the top city for marketing specialists with a composite score of 33.41. The city has 6,900 job postings (highest on the list) and an average yearly salary of $32,000. Coupled with a low cost of living, a high safety index and the lowest unemployment rate on the list, Bangkok offers a balance for professionals seeking growth and quality of life.
Dubai, United Arab Emirates secures the 2nd spot with a composite score of 28.67. Known for its dynamic market, Dubai offers 4,800 job opportunities and an attractive average annual salary of $58,000. The city’s highest safety index on the list makes it a magnet for professionals worldwide, even with its higher living costs.
Securing 3rd place, Singapore shines with 4,700 job listings and the list’s second highest average salary of $63,000. High results in safety and a wide career opportunities make up for its higher cost of living, securing Singapore’s position on the ranking.
Munich, Germany ranks 4th on the list of best cities for marketing specialists with a score of 22.33. It stands out with the highest average salary on the list at $67,000 and 2,400 job posts. Munich’s balance of opportunities, safety and cultural offerings make it a prime choice for marketing professionals.
Ranking 5h with a score of 20.93, São Paulo, Brazil offers more than 5,000 job opportunities and an average salary of $62,000. The city’s vibrant culture and affordable living costs make it a significant destination for marketers, even with lower safety.
Seoul, South Korea is placed 6th with a score of 17.96, highlighted by 3,100 job postings and an average yearly salary of $36,000. The city’s advanced infrastructure and a safety index of 75.6 provide a perfect environment for career development, making up for the highest average cost of living.
Ranking 7th on the list of best cities for marketing specialists is Tokyo, Japan with a score of 17.74, offering 2,000 job opportunities and an average salary of $37,000. High safety, combined with a rich cultural scene, makes Tokyo a desirable location for marketers seeking a mix of tradition and innovation.
Hanoi, Vietnam, at 8th spot with a score of 15.86, appeals with its 2,600 job postings and the lowest living costs on the list. Even with the lowest average salary of $7,000, Hanoi represents growth potential for marketing professionals, attracting with lower living costs and rent.
Hong Kong comes in 9th with a composite score of 15.45. The city offers 2,900 job opportunities and an average salary of $41,000, supported by high safety, even though the living costs are high.
Amsterdam, Netherlands rounds out the top 10 with a score of 15.06. This city combines 3,000 job openings with an average yearly salary of $53,000. Amsterdam’s liberal culture and high safety index make it a favorite among marketing specialists seeking an open-minded environment.
