RECENT STORIES:

HZICC: Hangzhou weaves global bonds through sister cities
Chinese and American youth deepen mutual understanding through cultura...
The Rise of Big Data Industry in Guizhou: Transformation from “G...
3rd China-ASEAN Innovation and Entrepreneurship Competition Finals Hel...
Huya Celebrates Success with Inaugural Delta Force Diamond Champions S...
LOGIN REGISTER
MartechAsia
  • Features
    • Featured

      MarTech’s APAC frontier: How automation, data and AI drive marketing ROI

      MarTech's APAC frontier: How automation, data and AI drive marketing ROI

      Wednesday, July 30, 2025, 4:19 PM Asia/Singapore | Features
    • Featured

      The role of AI in luxury retail

      The role of AI in luxury retail

      Monday, April 14, 2025, 10:32 AM Asia/Singapore | Features, Perspectives
    • Featured

      Adobe Summit 2025: How AI powers CX transformation

      Adobe Summit 2025: How AI powers CX transformation

      Tuesday, April 1, 2025, 4:25 PM Asia/Singapore | Features
  • News
    • Featured

      Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms

      Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms

      Thursday, January 23, 2025, 4:22 PM Asia/Singapore | Content Marketing, News
    • Featured

      What has been trending on the Internet in 2024

      What has been trending on the Internet in 2024

      Monday, December 16, 2024, 2:07 PM Asia/Singapore | News, Newsletter, Social Media
    • Featured

      Total media quality extended to brand safety and suitability measurement for misinformation on YouTube

      Total media quality extended to brand safety and suitability measurement for misinformation on YouTube

      Thursday, October 3, 2024, 10:03 AM Asia/Singapore | News, Newsletter
  • Perspectives
  • Analyses
  • Whitepapers
  • Directory
  • E-Learning

Select Page

Case StudyNews

Zitcha solves in-store retail media measurement with Venvee partnership

By MartechAsia Editors | Thursday, May 30, 2024, 11:27 AM Asia/Singapore

Zitcha solves in-store retail media measurement with Venvee partnership

Australian retail media platform Zitcha has launched a solution for in-store retail media measurement, which has been one of the toughest challenges for retail media networks. 

Zitcha has partnered with US-based Venvee to give retail media networks and their brand partner advertisers a game-changing solution, closing the loop on in-store retail media measurement with a first-of-its-kind partnership that empowers retailers and brand advertisers to create more targeted, effective and measurable advertising campaigns.

Venvee is a pioneer in using spatial AI for retail media networks to understand and activate audiences and measure campaign performance based on in-store behaviour, and Zitcha will own the in-store retail environment, giving retailers and brands an actual view on the impact of digital screen advertising in premise. 

With omnichannel retail media predicted to be worth US$60 billion globally by the end of 2024, in-store sales account for 90% of all sales worldwide. The integration of Venvee’s rich shopper journey data with Zitcha’s sales and conversion data means advertisers have a clearer understanding on the return of their digital advertising spend to make more informed investment decisions.

Troy Townsed, CEO, Zitcha, said: “The collaboration with Venvee is a major advance for in-store retail media, representing a significant milestone in Zitcha’s digital screen ad solution. It closes the loop on reporting the impact and effectiveness of in-store advertising, which has traditionally been harder to evaluate than onsite and offsite retail media activity.

“Retailers and advertisers needed a solution to create targeted and measurable in-store advertising campaigns. With Venvee’s technology integrated into our platform, they now have it, including the capability to better evaluate the performance of their ads, seamlessly integrate data into their omnichannel strategies and optimise their campaigns.”

Venvee’s technology helps assess the impact of specific ads on shopper behaviour, such as increased engagement with advertised products and capturing pre-purchase intent at scale.  

James Bauer, CEO, Venvee, said: “With the combination of Zitcha’s planning, activation, and online measurement, and Venvee’s in store audience generation and measurement, retailers can now have an out of the box retail media product without a digital dependence. This enables an entirely new market of retailers to serve their brands in a way that is functional at any scale.”  

Using advanced AI, Venvee creates a virtual 3D model of the store called a ‘digital twin’, then anonymously collects the full in-store journey of  each individual shopper through retailer’s security cameras from entry to exit, inclusive of the shoppers’ precise locations, interactions with products, advertisements and other store features. 

Zitcha’s partnership with Venvee follows its partnership with Broadsign that seamlessly allows brand advertising partners to simply view inventory availability, book campaigns and review campaign performance on in-store digital networks. 

Share:

PreviousMore than half of APAC social media teams see AI as important 
NextHome appliances company launches sustainable digital advertising project 

Related Posts

How much time do consumers spend inside apps?

How much time do consumers spend inside apps?

May 26, 2022

Fighting disruption with cutting-edge Martech solutions

Fighting disruption with cutting-edge Martech solutions

October 6, 2021

AI, data, and social commerce set to shape Southeast Asia’s marketing landscape in 2024

AI, data, and social commerce set to shape Southeast Asia’s marketing landscape in 2024

December 20, 2023

Elevating the telco customer experience in 2025

Elevating the telco customer experience in 2025

April 2, 2025

Leave a reply Cancel reply

You must be logged in to post a comment.

Events

Events

ADVERTISEMENT

Whitepapers

  • DXPs Need to be Less Complicated

    DXPs Need to be Less Complicated

    Insights into what the idea …Read More »
  • Practical Applications of AI to Prioritize for Your DXP

    Practical Applications of AI to Prioritize for Your DXP

    Do you know how Artificial …Read More »

ADVERTISEMENT

ADVERTISEMENT

Case Studies

  • The rise of programmatic DOOH

    The rise of programmatic DOOH

    As a leading smart city, …Read More
  • Viettel Money increased online user registrations by 33% with Moloco

    Viettel Money increased online user registrations by 33% with Moloco

    The strategic partnership between Viettel …Read More
  • UEM Sunrise grows sales and relationships using trusted data, automation

    UEM Sunrise grows sales and relationships using trusted data, automation

    A leading Malaysia property developer …Read More
  • Home appliances company launches sustainable digital advertising project 

    Home appliances company launches sustainable digital advertising project 

    Arçelik Hitachi Home Appliances partners …Read More

  • Our Brands
  • CybersecAsia
  • DigiconAsia
  • Home
  • About Us
  • Contact Us
  • Sitemap
  • Privacy & Cookies
  • Terms of Use
  • Advertising & Reprint Policy
  • Media Kit
  • Subscribe
  • Manage Subscriptions
  • Newsletter

Copyright © 2025 MartechAsia All Rights Reserved.