Vonage strengthens conversational commerce offering with video capabilities

The cloud communications companyhas strengthened its Jumper.ai conversational commerce application with new video capabilities.

Vonage has strengthened its Jumper.ai conversational commerce application with new video capabilities and integrations for a more engaging retail experience, the cloud communications company announced on 22 March.

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience.

This new enhancement allows consumers to engage in personal conversations about products from anywhere while helping retailers build trusted relationships with customers, the company said in a statement.

Delivered with Vonage Video Express, Vonage said it now enables agents to initiate a face-to-face video with customers in just one click from within the unified agent interface while messaging with the customer.

With one in five consumers using live chat or in-app chat daily and 3 in 5 consumers video chatting with a business more now than they were 18 months ago, retailers are expected to be present everywhere their customers are and providing options for video offers a more personalised experience and can result in higher conversion to product sales. 

“The video capabilities added to Jumper.ai, Vonage’s Conversational Commerce application, will enhance interactions between brands and consumers across the full spectrum of customer engagement points,” said Yash Kotak, Senior Director, Product Management at Vonage and Founder of Jumper.ai. “Vonage continues to innovate to meet customers’ evolving needs, with embedded commerce capabilities to drive more engaging, personalized experiences from anywhere, on any channel.”

Jumper.ai was acquired by Vonage in October 2021 and is now sold globally through Vonage with enhancements to provide EU compliance and integration with the Vonage Messages API for easy adoption by current Vonage API customers.