The CRM company’s new office reinforces the company’s commitment to its Thailand-based customers and enables faster and more localised decision making.

Salesforce has opened a dedicated office in Thailand to better serve its Thai customers, the CRM company announced on 9 July.

The office is located at Sukhumvit Road’s T-One building in Thonglor.

Salesforce said in a statement that its expanding footprint in Thailand aims to create a greater impact in the local Thai business community, while supporting growth throughout the Salesforce ecosystem.

This includes bringing Salesforce’s team and decision-making closer to Thai customers such as including Roojai.com, Anantara Vacation Club, and platinum partner and Salesforce Ventures portfolio company Beryl8; increased investment in growth and development opportunities for Salesforce’s Thai employees; and creating greater impact on local communities.

This new office will reinforce the company’s commitment to its Thailand-based customers and enable faster and more localised decision making, the company said. Salesforce also plans to grow its Thai team by hiring over 10 more employees, based in Thailand, to further support its local customers.

According to company sources, Salesforce’s Thai team also supports local communities through Volunteer Time Off (VTO). Employees have donated over 900 hours of employee time to supporting not-for-profits across the country till date.

“As Salesforce continues to gain momentum across ASEAN, we’re thrilled to further our commitment to Thailand with the opening of our new office space in Bangkok,” said Sujith Abraham, Senior Vice President ASEAN at Salesforce. “Salesforce’s expansion to Thailand will strengthen our local commitment to our customers, while also serving the community through our not-for-profit and volunteer work. Being able to work more closely with our customers in Thailand means we are able to support their growth, inspire innovation, and help them connect to their customers in whole new ways.”