The acquisition will empower performance marketers around the globe.
Mobile advertising technology company InMobi has announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights.
Based in London, Appsumer is used by many consumer brands, including Miniclip, Picsart, Viber and more. The company was funded by Galvanise Capital and named a Top 100 UK start-up.
According to a statement by InMobi, InMobi and Appsumer intend to build an operating system that makes understanding user acquisition funnels easier by using artificial intelligence (AI) to build predictive capabilities into the platform to help growth marketers more.
“Appsumer brings a next-generation approach for advertisers to better understand the efficacy of their marketing efforts across multiple channels that growth marketing teams employ daily,” said Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Marketing Solutions.
According to the company’s statement, Appsumer’s platform offers marketers no-code integrations with more than 100 marketing channels, customisable dashboards for clients to build and track goals and KPIs, and daily processing of marketing data for more accurate measurement and informed decision making.
Last month, InMobi launched InMobi Telco to help mobile carriers and handset manufacturers optimise their customer experiences and diversify their revenue streams.