InMobi partners Ad Net Zero to build on InMobi’s sustainability commitments to science-based targets initiative, Givsly, and AdTechCares.
The global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations.
Recent statistics underscore the urgency of the issue, with the internet’s greenhouse gas emissions comprising approximately 4% of the global total – surpassing even the aviation sector. Notably, the energy required to serve one million ad impressions is equivalent to the carbon produced by manufacturing 2.4 million plastic straws.
This collaboration underscores InMobi’s commitment to sustainability, aligning with Ad Net Zero’s mission to revolutionize the advertising landscape through decarbonization initiatives – spanning ad production, distribution, and publication.
Recognizing the growing importance of sustainability in business decisions,
InMobi has entered a strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry.
This collaboration underscores InMobi’s commitment to sustainability, aligning with Ad Net Zero’s mission to revolutionize the advertising landscape through decarbonization initiatives – spanning ad production, distribution, and publication.
Journey to ad sustainability
By joining forces with Ad Net Zero, InMobi has embarked on a journey to align with the organization’s five-step plan, designed to minimize the carbon footprint of advertising:
- Reduce emissions from advertising business operations
- Decrease emissions stemming from advertising production
- Diminish emissions from media planning and buying
- Lessen advertising emissions from awards and events
- Harness advertising’s potential to drive behavioral change
Already, InMobi Exchange is powered by Microsoft, Azure which boasts of complete carbon neutrality. Data gleaned from the Microsoft Azure Impact Emissions Dashboard is testament to InMobi’s impressive emission reduction metrics.
“Ad Net Zero is thrilled to work with InMobi as they support more sustainable advertising solutions, contributing to our collective global impact. InMobi’s commitment is another significant step toward an eco-friendly future for the industry,”
John Osborn, Director, US, Ad Net Zero
InMobi’s partnership with Ad Net Zero follows its global sustainability commitment to Science-Based Targets Initiative (SBTi), where InMobi is undergoing a 24-month goal validation process, at the end of which InMobi will commit to ambitious Scope 1, 2, and 3 emissions reduction targets in line with SBTi sector guidelines and the GHG Protocol standards.
“Our partnership with Ad Net Zero strengthens and accelerates InMobi’s commitment to creating a more sustainable advertising ecosystem, said Rishi Bedi, Managing Director, Asia Pacific, at InMobi. “By embracing Ad Net Zero’s comprehensive five-step plan, InMobi will be able to further reduce carbon emissions, minimizing our environmental impact while advancing the power of advertising across the globe.”
InMobi also continues its partnership for the second year with Givsly, the leading purpose-driven B2B marketing solution, to address the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack.
Recently, InMobi also served as the primary audience partner in AdTechCares’ campaign with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere.
