and the IAB Tech Lab partner to establish a standard of trust

Partnership is to improve transparency and prevent fraud in the digital advertising industry. and IAB Tech Lab announced a partnership to improve transparency and prevent fraud in the digital advertising industry on 8 April. is a unified data AI company and IAB Tech Lab is the global digital advertising technical standards-setting body.

According to a media release by, This partnership provides the digital advertising industry with a list of Authorized Digital Sellers for Apps (app-ads.txt) and made available today as part of IAB Tech Lab’s Transparency Center initiative.

Counterfeit publisher inventory is a major problem across advertising. IAB Tech Lab and are taking a proactive role in making authorized seller listings more easily accessible for mobile apps. has built an integration with IAB Tech Lab to share its data on app store listings to expand the coverage of app-ads.txt data available within the Tech Lab’s Transparency Center. Advertisers will see wider coverage of app-ads.txt data from both Google Play and Apple’s App Store.

“We are excited to work with the IAB Tech Lab to establish a standard of trust across the mobile advertising landscape. sets the example for transparency and trust in the alternative data space and this partnership is a testament to that commitment.” Ketaki Rao, Chief Product Officer,

“This integration with has enabled us to expand our coverage of app-ads.txt data in the ‘Authorized Sellers for Apps’ list, that is made available to the industry through the Transparency Center. We are thrilled to partner with, and look forward to bringing more transparency to the Mobile in-app space through this partnership,” said Shailley Singh SVP Product, IAB Tech Lab.