Consumers and sellers are invited to join the groundbreaking platform for consumer electronics.

digiDirect, one of Australia’s leading retailers catering to the consumer electronics needs of content creators, has recently launched the digiDirect marketplace called digiMarket.

 With a thriving community of over 500,000 customers and over 18 years delivering shopping experiences both online and in stores, digiDirect has been a leader in the industry, catering to a diverse consumer base, including photographers, videographers, podcasters, social media creators, gamers, filmmakers, students and businesses.

 The digiMarket Marketplace launch is the latest example of digiDirect leading with its technology-first focus, and dedication to sustaining a positive shopping experience, delivering greater choice in products for its online consumers.

 Integrating robust security features and offering diverse customer support options, the digiDirect Marketplace is powered by the Marketplacer platform, the Adobe Commerce/Marketplacer connector. This integration streamlines the incorporation of third-party seller inventory into the existing e-commerce platform, significantly reducing complexity and time-to-market for the addition of online marketplace functionality.

 “We are thrilled to join forces with digiDirect, embarking on a journey to elevate their business by offering an ever-expanding spectrum of products. Together, we aim to make digiDirect the go-to destination for electronic, tech, and digital shopping experiences,” commented Jason Wyatt, CEO of Marketplacer.

 Addressing the opportunity to enhance customer offerings, digiMarket adds depth across various categories, including Consumer Electronics, Home Appliances, Digital Wellness, Digital Baby and Kids Care, Pet Tech, Office Tech, and the company’s core focuses of Photo & Video, Computers & Mobile and Gaming & Streaming. With an enriched shopping experience featuring an additional 2,500 products, digiMarket seamlessly complements digiDirect’s physical stores, creating a unified omnichannel experience for customers.

 General Manager of digiDirect, Haig Kayserian, said: “The launch of our online marketplace marks a milestone in digiDirect’s journey, enhancing depth across current categories by thousands of products while staying rooted in our consumer electronics focus.”

 “This expansion complements our greater online and bricks-and-mortar strategy across Australia, creating greater choices for our customers, with an experience that is carefully curated to always prioritise quality meeting convenience at every click.”

 In anticipation of this launch, digiDirect appointed experienced retail and technology leader, Luke Goldsworthy as their digiMarket Division Manager. He and his team are in the process of onboarding dozens of sellers who have signed up to list their thousands of items on the digiDirect Marketplace.

 “We have been greatly encouraged by our burgeoning seller community, who recognise the opportunity of opening up their consumer-base through digiDirect’s loyal community, who purchase large average carts regularly on our website,” Goldsworthy said.

 “To maintain the absolute trust of our customers, we have been very selective in the sellers and products we have onboarded, to ensure our service levels are maintained and we continue to provide a range of products that fit our consumers’ broader expectations when shopping at digiDirect.” 

 With the added AI integration into digiMarket, the user experience is expected to be further enhanced, providing sellers with valuable insights.