Accenture says new acquisition will strengthen its efforts on providing enhanced digital experience for clients in Thailand.

Accenture has agreed to acquire Rabbit’s Tale, a Thailand-based creative and digital experience agency.

According to Accenture, the move will strengthen the brand and data capabilities of Accenture Song, and help clients optimize digital experiences across the entire customer lifecycle for growth in Thailand.

Rabbit’s Tale is involved in brand strategies, driving digital content, and executing data-driven experiences. The agency currently has presence in consumer goods and services, automotive; communications and media; financial services, and digital and technology sectors, including Honda Motorcycle, CP Group, Ajinomoto, Doi Kham, GQ Apparel, Electrolux, Neo Corporate and Siam Commercial Bank.

Thailand is one of the top three focus markets in the Asia Pacific region, and its digital ad spend increased by 9.12% from 2021 to reach $3.6 billion in 2022.

 “Consumer and employee expectations have drastically changed, leading businesses to seek partners with the scale and skills for delivering unique yet powerful engagement and connections. They are also looking for creative solutions and transformative programs to advance growth,” said Thomas Mouritzen, Southeast Asia lead for Accenture Song.

 Patama Chantaruck, country managing director, Thailand at Accenture, said: “This acquisition will help Accenture empower local businesses and nurture homegrown talent to create meaningful and highly personalized digital experiences that cater to the unique needs and preferences of the local market. Technology, when integrated with creativity, can significantly enhance how businesses interact with their customers and people, driving differentiation and fostering greater customer satisfaction and loyalty.

Rabbit’s Tale’s talent and expertise will strengthen our positioning to help grow Thailand’s private sector with unparalleled solutions to some of its most complex challenges.”Rabbit’s Tale is the third acquisition that Accenture Song has made in Southeast Asia after Romp and Entropia to bolster its ability to help clients grow, innovate and sustain relevance. Other global acquisitions include ConcentricLifeFiftyfive5 and The Stable.