Community and a consciousness: SEA’s marketing trends in 2022
In a post-pandemic advertising landscape, privacy, transparency and bringing fractured society back together will be at the top of the agenda.
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Singaporean shoppers are purchasing more on apps: survey
Findings from Criteo’s latest survey of 1000 consumers in Singapore reveal new trends in shopping habits and advertising preferences.
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Digital Economy Agreements with Britain, Korea coming up
Singapore plans to sign its third Digital Economy Partnership Agreement (DEPA) with Great Britain and South Korea soon.
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Will social commerce overtake e-commerce in APAC?
In this interview, we explore the reasons why social commerce is rapidly overtaking e-commerce and its impacts on the "new norm" marketing in APAC, with Sega Cheng, the co-founder, and...
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Mobile Marketing Trends 2022: Moving beyond privacy barriers
According to AppsFlyer’s 2022 Mobile Marketing trend piece, the year ahead is shaping up to be an action-packed year on all marketing fronts.
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How shoppertainment, live-streaming, social selling and gamification are changing the retail game in Southeast Asia
According to a report, live-sales in Southeast Asia increased by 13 percent to a total of 67 percent in the first half of 2020 alone.
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Case Studies
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
Tata CLiQ Luxury bags a massive 159% boost in revenue through multi-channel engagement
Tata CLiQ Luxury, India's premier …Read More
OMG HK gets IKEA campaigns live 80% quicker with IAS Tag Wrapping Technology
This case study showcases how …Read More
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