There’s optimism for the future of digital marketi...
By MartechAsia Editors | Nov 24, 2022
Ad spending in Asia Pacific is anticipated to reac...
By MartechAsia Editors | Aug 4, 2022
How to boost social media engagement with AI
By Lorraine Resuello | Mar 17, 2022
4 emerging trends that will shape online advertising in 2023
By MartechAsia Editors | Dec 15, 2022
Successful advertisers typically adjust their strategies to align with the market’s ever-shifting trends so they can make the most of their investments.
Read MoreConversational AI: The ‘How’ behind your dynamic customer care
By Surbhi Agarwal, Senior VP, Global Marketing, Yellow.ai | Dec 15, 2022
With Conversational AI enabled Dynamic agents, brands can deal with large volumes of customer queries with high accuracy and human-like behaviour.
Read MoreThere’s optimism for the future of digital marketing among North Asian CMOs: study
By MartechAsia Editors | Nov 24, 2022
Majority of CMOs are investing their advertising budgets in fast-growing channels like connected TV (CTV), over-the-top (OTT) platforms, and digital out-of-home (DOOH), rather than in virtual reality and the metaverse.
Read MoreScale, speed, and site: Setting up for success with digital experiences
By Mark Randall, VP of Asia Pacific Region, WP Engine | Sep 29, 2022
What would a business need to make sure that they can stay ahead in this increasingly digital landscape?
Read MoreAd spending in Asia Pacific is anticipated to reach US$250 billion: Report
By MartechAsia Editors | Aug 4, 2022
This is US$35.7 billion above the 2019 pre-pandemic level in the region.
Read MoreHow to boost social media engagement with AI
By Lorraine Resuello | Mar 17, 2022
Varun Sharma, Vice President, APAC and Japan of Emplifi, explains how artificial intelligence (AI) can pave the way to better social media engagement and social commerce.
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