Thriving in 2025: How marketers will lead with creativity, trust, and data
Looking back on her years in marketing and the breakneck pace of transformation today, this writer offer 5 trends and predictions shaping marketing in 2025.
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Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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Keeping up with constant change in Martech with automation: The Workato Way
Learn about the evolution of marketing automation in 2023 and how low-code/no-code solutions have changed the martech game in this exclusive interview with Bhaskar Roy, Chief Marketing Officer of Workato.
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How ad fraud affects brand marketing
Chadwick Kinlay, the Chief Marketing Officer of TrafficGuard, shares his insights on ad fraud’s impact on brand marketing and what APAC marketers need to know about it to safeguard their...
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Why APAC consumers are least likely to trust video content by an influencer
In this interview, Jennifer Smith, Chief Marketing Officer at Brightcove, explains why there is a disconnect between brands and their audience and how companies can create a win-win situation for...
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A 360-degree view of the customer is crucial for differentiation
In this interview, Stephanie Dechamps, Director of Marketing, Boomi APJ talks about the marketing landscape post-Covid and how APAC marketers can become change-makers in their organisations.
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CMOs now represent the company to customers
In this interview, Sylvia Hooks, Chief Marketing Officer for Aruba, a Hewlett Packard Enterprise company, talks about the changing marketing landscape in Asia and the evolving role of the CMOs.
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Conversational Commerce is the future of retail: Vonage CMO
Find out more about conversational commerce and why it’s considered the future of retail from Joy Corso, Chief Marketing Officer of Vonage through this MartechAsia interview.
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The CMO role is no longer a siloed role
In this exclusive interview, Matt Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd., talks about the evolving role of the CMO and how the pandemic has changed the...
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The New Influence, Marketing 4.0 and the Kingdom of the Mind
Marketing 4.0 envisions a world where corporations and brands would deploy layers of enhanced experiences in everyday consumer lives to provide information, win trust and build imagery.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More