Indonesian marketing agency BIG In Digital joins the Alida Partner Network

The new partnership will enhance customer experiences in Asia.

BIG In Digital, an Indonesian technology-driven digital marketing agency, will join the Alida Partner Network to deliver elevated customer experience (CX) and insights to organisations in Asia.

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, announced this collaboration recently.

“At BIG, it has been our vision to convert integrated data into meaningful action; Alida is right there,” said Mario Gandha, Founder and CEO of BIG In Digital. “With tested and proven track record functions and features, the Alida CXM & Insights Platform is the perfect solution for businesses of any size to enable digital analytics in an actionable format.”

According to the official statement, BIG In Digital will work with Alida on DX projects that help its clients capture the voice of its customers to improve the customer experience in the financial services, healthcare, technology, CPG and retail industries.

The two companies said they will collaborate to deliver actionable insights that will help brands develop customer-led products, launch successful marketing campaigns, increase loyalty and improve customer experience.