How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and...
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91% of consumers in APJ stay loyal to brands that personalise experiences: Twilio Study
Consumer patience with poor digital experience is waning – 73% of consumers in Asia Pacific & Japan (APJ) report they will stop using brands that don’t personalise their experiences
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Salesforce announces Einstein GPT, the world’s first Generative AI for CRM
Salesforce recently launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale.
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Optimizely launches digital experience platform on Microsoft Azure Marketplace
Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalisation solutions.
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Love data: Bumble and Grindr hit significant milestones
Find out which dating apps are making an impact on hearts and connections.
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Optimizely introduces real-time segmentation to deliver next-generation personalisation
First-of-its-kind capability works across all products to continuously refresh customer data
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DATA: APAC ranks second globally in high quality third-party data investment for the first time ever
APAC data sales increase by 55%, outpacing the EMEA and Latin America markets
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DoubleVerify launches new Attention Lab
DV’s dedicated team will help marketers unlock actionable, privacy-friendly ‘attention data’ to maximize campaign effectiveness and drive outcomes
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Building Customer Trust in a Cookie-less World
Andreas Heiz shares various strategies on how businesses can foster customer trust, personalising customer interactions, by maximising on data that they already have.
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Putting product first to get ahead in a digital world
As we usher in the end user era, adopting a product-led growth model is how businesses can thrive, and not just survive, in it.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More