Only 26% of global marketers are confident in their audience data: Nielsen
Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven.
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Informatica launches Intelligent Data Management Cloud for Retail
New cloud capabilities designed to help retail companies stay competitive and continuously innovate customer experience in a digital-first world.
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YouGov launches YouGov Global Profiles
It is “the world’s largest globally consistent audience dataset”.
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DoubleVerify and Comscore partner to develop a new solution to tackle digital fraud
Measurement leaders announce joint product effort to develop industry-first cross platform audience & verification measurement solution.
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Singaporean gamers playing more and spending more to destress: MyRepublic survey
Many consumers regard gaming as a way to destress, making it the top reason why they game.
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How can marketers leverage zero-party data and interactive marketing in a cookieless world
Consider interactive marketing as a great way to collect zero-party data from your customers, says Quentin Paquot, CEO, Qualifio, in this exclusive interview with MartechAsia.
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Case Studies
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
Tata CLiQ Luxury bags a massive 159% boost in revenue through multi-channel engagement
Tata CLiQ Luxury, India's premier …Read More
OMG HK gets IKEA campaigns live 80% quicker with IAS Tag Wrapping Technology
This case study showcases how …Read More
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