Optimizely enhances its DXP with data core service
Free service will unify data across products for deeper customer insight.
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Tag acquires Hong Kong headquartered MoniMedia
The acquisition adds power to existing digital and eCommerce expertise of Tag.
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Marketing technologies should be in sync with evolving customer behaviour and market trends
Companies would do well to leverage latest technologies, such as AI, DDDM, omnichannel marketing and social listening, for better reach of their marketing campaigns and to satisfy their customers, says...
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How the industry moves forward while Google delays third-party cookie deprecation
The decision to hold off the third-party cookie deprecation until 2023 is not a time to be complacent. This is an opportunity for the industry to co-author a sustainable future...
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Don’t play catch-up: Why DX can’t succeed without data privacy considerations
Accelerated digital transformation has surfaced potential data privacy pitfalls; strategies needed to futureproof against evolving regulatory landscape.
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Integral Ad Science expands Center of Excellence in India
Opens new office space and plans aggressive hiring for data and full-stack engineers.
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Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
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