Decathlon Launches its First Data Lab in Singapore
The lab will house Decathlon’s teams such as data experts, software developers and designers, network and security team, innovation teams as well as industry partners and students.
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Using Attention Metrics to drive performance
Jordan Khoo, Managing Director, APAC, DoubleVerify, explains in this interview how marketers can use attention metrics effectively to measure exposure and engagement of their campaigns.
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Only 26% of global marketers are confident in their audience data: Nielsen
Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven.
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Informatica launches Intelligent Data Management Cloud for Retail
New cloud capabilities designed to help retail companies stay competitive and continuously innovate customer experience in a digital-first world.
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YouGov launches YouGov Global Profiles
It is “the world’s largest globally consistent audience dataset”.
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DoubleVerify and Comscore partner to develop a new solution to tackle digital fraud
Measurement leaders announce joint product effort to develop industry-first cross platform audience & verification measurement solution.
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sitecore draw
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More