Ensuring brand safety in programmatic advertising in the festive shopping season
Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising
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Unleashing the power of branding with mobile OEM advertising
In the ever-evolving landscape of digital marketing, mobile OEM advertising has rightfully emerged as a formidable force, particularly in branding campaigns.
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Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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Key trends in digital advertising for 2024
In the year 2023, Artificial Intelligence (AI) revolutionised mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining targeting techniques. And AI is set to revolutionise mobile advertising...
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Yahoo introduces new AI-powered suite for better ad performance optimisation
An evolving AI ecosystem, Yahoo Blueprint serves as a results-driven guide throughout the campaign lifecycle, featuring a simple yet enhanced UI that offers more efficiency and provides recommendations for campaign...
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Partnership to deliver digital programmatic OOH advertising in Malaysia
Vistar Media has integrated Big Tree’s premium digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
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Tyroo Technologies and CJ Announce Partnership to Launch Performance Marketing Platform for APAC Region
Adtech platforms partner to offer international tech capabilities with localised solutions for APAC advertisers and supply partners.
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PubMatic unveils Activate for Asia Pacific firms
SPO facilitates access to premium video and CTV inventory on Pubmatic’s programmatic ad platform.
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Mastering CTV: strategies for achieving digital advertising success
3 tips to leveraging connected TV for innovative digital advertising.
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Navigating the pitfalls of AI-driven advertising
How do marketers ensure transparency and accountability when decision making is surrendered to AI algorithms?
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More