Sitecore acquires AI-powered digital search platform Reflektion
This spurs Sitecore’s ambitious growth plans with its fourth acquisition this year.
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CMOs find Social Media most difficult to measure for revenue attribution
Social media marketing emerged as the most difficult to analyse in terms of attributing marketing results to sales revenue.
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Core Web Vitals update: Over 90% of websites fail to meet basic Google SEO requirements
Core Web Vitals update will impact Google search rankings.
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Martech 2021: Marketers to spend more on Martech this year compared to 2019
AI is going to be central to their marketing plans.
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Visit Maldives launches digital marketing campaign for South Korean market
Campaign aims to position the Maldives as the leading travel destination through digital platforms that are popular in the target market such as Naver, Kakao Talk, Facebook & Instagram.
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Visit Maldives launches campaign with e-commerce giant Amazon India
Maldives will be advertised on the Amazon app reaching a customer base of 35 million daily and 310 million monthly unique visitors.
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Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
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