American Express named Big Idea Chair Champion winner

CSL Mobile crowned Best Commerce Strategy and Best Integrated Solution

HSBC crowned king of Partnership and Best Acquisition Campaign

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HONG KONG, Jan. 25, 2024 /PRNewswire/ — Yahoo announced the winners of the highly coveted Yahoo Asia Big Idea Chair Awards 2023. This marks the 15th edition of the awards, which unfolded at the prestigious Grand Hyatt in Hong Kong, symbolizing a 15-year commitment to recognizing excellence in marketing and advertising.

The Yahoo Asia BIC Awards 2023 commemorates this significant milestone, the 15th Anniversary Grand Champion category has been introduced for both Hong Kong and the broader Asia region. This exclusive category pays homage to advertisers, media, and advertising agencies that have consistently stood out as Yahoo Asia Big Idea Champions over the past 15 years.

In the Advertisers category, the coveted 15th Anniversary Grand Champion title is awarded to American Express International Inc., AXA China Region Insurance Company Limited, and Bayer HealthCare Limited. Starcom Hong Kong and Dentsu secured The 15th Anniversary Grand Champion titles in the Media Agency and Advertising Agency categories, respectively. This announcement reaffirms our commitment to recognizing and celebrating excellence in the dynamic landscape of marketing and advertising.

In celebration of the anniversary, Yahoo also unveiled the Best ESG Campaigns category, recognizing brands seamlessly incorporating ESG principles for sustainability and responsible business practices into their initiatives.

The judging panel, comprised of 13 members from key industry bodies such as IAB Hong Kong, HK4As, The Hong Kong Advertisers Association, Hong Kong Association of Interactive Marketing (HKAIM), HKMA Digital Marketing Community, Taiwan Digital Media and Marketing Association, Taiwan Advertiser’s Associations, as well as esteemed industry practitioners from Taiwan, played a crucial role in determining the winners.

Matthew Chan, Head of Sales, Yahoo Hong Kong & Yahoo Taiwan, “Congratulations to all the winners on their remarkable achievements in the dynamic realm of marketing and advertising. As Yahoo evolves, we’re committed to shaping the ad tech landscape and fostering excellence. Celebrating the 15th anniversary of the Yahoo Big Idea Chair Awards, we’re proud to lead the way in shaping the industry. We are delighted to see campaigns that use creative ads to amplify their brand image, captivate audiences, and enhance brand presence. This year’s awards highlight our commitment to recognizing outstanding campaigns and initiatives that make an impact in the ever-changing world of marketing and advertising.” 

The Yahoo Asia BIC Awards 2023 drew over 200 esteemed guests from various industries to celebrate their collective successes. Among the standout winners, American Express International Inc.’s “Irreplaceable Platinum Moments” not only secured Hong Kong’s Big Idea Chair Champion Outstanding Award but also excelled in Best Branded Content Campaign and Best Innovative Experience, along with a Merit Award in Best Acquisition Campaign. To highlight the irreplaceable moments American Express credit card offers and connect with prospective applicants, the brand partnered with Yahoo’s OLO (Only Live Once) digital magazine. Contrasting genuine life experiences with AI simulations, the campaign emphasized the value of authenticity and the irreplaceable moments that resonate with the audience. Yahoo, as the brand’s trusted partner for seven years, once again delivered. The ‘Irreplaceable Platinum Moments’ campaign achieved 12 million total impressions. Notably, over 60% of conversions came from Yahoo, resulting in a significant 30% increase in card applicants.

CSL Mobile, a Merit Winner in the Hong Kong BIC Champion 2023, excelled with “CSL Mobile & Yahoo Brings New 666 Shoppertunities.” Recognized with Outstanding Awards for Best Commerce Strategy and Best Integrated Solution, and a Merit Award for Best Acquisition Campaign, Bruce Lam, CEO, Consumer, HKT, said, “In Yahoo’s 666 Shopping Festival, we went beyond promotions, offering csl service plans through a multifaceted shopping experience across travel, technology, dining and shopping. Revolutionising the post-Covid customer experience, the result of this collaboration was outstanding, with a great increase in pageviews compared with the pre-campaign launch period and a significant boost in purchases. These accomplishments, acknowledged by the Hong Kong BIC Champion 2023 Awards, reflect the success of our partnership with Yahoo.”

HSBC, another Merit Winner in the Hong Kong BIC Champion 2023, triumphed with the “HSBC x Yahoo Youth Programme Campaign (Q3-Q4, 2022).” Winning Outstanding Awards for Best Partnership Strategy, Best Acquisition Campaign and Merit Awards in Best Branding Campaign, Cheuk Shum, Managing Director, Head of Marketing, Wealth and Personal Banking, HSBC Hong Kong said, “The Yahoo program, which includes wealth workshops, video series, and an investment competition, supports our goal of promoting financial education for young millennials. In addition to partnering with Yahoo, we offer various benefits and specific campaigns to help young millennials embark on their wealth journey. We have observed a 30% rise in the number of new HSBC One accounts opened by young millennial customers since the middle of last year.”

In the Asia BIC Champion 2023, Taiwanese campaigns excelled, with BRS Nike Taiwan Inc.’s “The Nike Metaverse Fan Squad” securing the Outstanding Award, and Edrington Taiwan’s “The MACALLAN – A Spirit for All Seasons” and Uni-President Enterprises Corp.’s “ReiSui Milk Reputation 2022 Video Campaign” earning Merit Awards.

For the full winner list, please visit the official website: https://yahoo.digitaladvertising.com.hk/bicawards/2023/

About Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

Appendix – Yahoo Asia Big Idea Chair Awards 2023