KUALA LUMPUR, Malaysia , June 14, 2023 /PRNewswire/ — CHANGELEADER, a Singapore-based tech startup, is pleased to announce its partnership with BEYOND4 Malaysia. As a cloud-based mobile-app digital platform, CHANGELEADER is poised to transform the traditional executive training and learning development space for organizations, by leveraging and scaling technology and mobile device ubiquitous use. This partnership is exciting as the BEYOND4 ecosystem not only nurtures startups but guides and mentors go-to-market strategy into the growing professional and executive development demand space in Malaysia.

CHANGELEADER was created to address a critical pain point for organizations. Today, and increasingly tomorrow, organisations will face change challenges, externally, and internally, and are likely to have to continue to navigate complexities ahead. These challenges impact middle managers the most, who constitute 30-40 percent in most organizations. These Managers, Supervisors, Project Leaders and Team Leads are key to execution success, having to work with new ideas, and to bring these into their existing work areas. However middle managers are often seen to be the problem in many organizational transformation efforts; they resist getting involved in what they are unclear about or are increasingly overwhelmed at work. Being task-focused, they are often less-aware of the need to relate to, and how to work better with people, especially in teams.

“In the aftermath of the pandemic, we recognized the growing plight of the middle manager, often neglected in terms of training budget. We rationalized the need for more executives, supervisors and managers to become more change-ready. We realized that this is something quite difficult to do in a traditional leadership programme, as much of the challenges are specific to ground context and the individual’s personality,” said Kieran Kishore, Head of Operations and Analytics.

Added Shawn Lourdusamy, CHANGELEADER’s Business Development Adviser, “the Malaysian executive and manager training market presents us, a Singapore-based start-up, with wonderful opportunities to test out our micro-consulting mobile app. This is both from the user value proposition as well as the promised low-cost affordability, hence potential for scalability within and across organisations.”

CHANGELEADER’s solution suite includes 24/7 mobile app access for managers and growth supporters, expert advice access, curated webinars, and initial and end-programme growth measurements. With CHANGELEADER, HR Teams stand to benefit from People Analytics, and recommendations for people-based growth.

CHANGELEADER, in partnership with BEYOND4, will be presenting the mobile app platform in Sep 2023 in Kuala Lumpur. More details on this event from shawn@thechangeleader.org.