Singapore’s national media network joins hands with Smobler and The Sandbox to develop a New Year celebration game in the metaverse.
Singapore’s largest content creator and national media network Mediacorp has made its first foray into the metaverse with the Mediacorp Let’s Celebrate 2024 Interactive Game, in collaboration with digital creators Smobler, and online gaming platform The Sandbox.
This innovative experience goes beyond the celebratory atmosphere of Mediacorp’s annual Let’s Celebrate 2024 countdown party through an extension into the virtual world.
In this virtual realm, players can create avatars, engage with a behind-the-scenes crew, explore Mediacorp’s 987 studio, join a dance-off with Shazza, and more.
The game, featured in online gaming platform The Sandbox, features 19 popular personalities, including Mediacorp 987’s Joakim Gomez, Mediacorp RIA 897’s Azura Goh, Mediacorp OLI 968’s Ravi G, and Mediacorp artists Herman Keh, Zhai Siming, and Juin Teh.
Players can create avatars, engage with behind-the-scenes crew, explore Mediacorp’s 987 studio, participate in a dance-off with Shazza in the virtual world, and more. They can also embark on various activities and quests, rallying friends for the ultimate team challenge and unleashing an animated dragon.
Players in Singapore can complete quests for sure-win prizes, including F&B, movies, Grab e-vouchers, and more. They also stand a chance to win a 2D1N Staycation at W Hotel.
(Left to Right: Mediacorp 987 DJ Germaine Tan (and host of Let’s Celebrate 2024) and Mediacorp artiste Herman Keh)