iQIYI has surpassed US$3 billion in global consumer spending through Apple’s App Store and Google Play.
iQIYI, a subscription video-on-demand over-the-top (OTT) streaming service owned by Baidu, has surpassed US$3 billion in global player spending across Apple’s App Store and Google Play, according to data.ai estimates.
Th US$3 billion figure accounts for consumer spend in iQIYI through Apple’s App Store and Google Play.
Top markets for iQIYI are condensed in the APAC region, and the key stats from data.ai intelligence show that, during the first half of 2023, iQIYI secured the #6 spot among the world’s top-grossing OTT entertainment platforms, generating an impressive US$180 million in gross revenue globally. iQIYI has emerged as a true entertainment powerhouse, standing tall among giants like Disney+ at #1 and Max from Warner Bros. at #2.
Data also shows that exclusive content plays have driven adoption as August 2021 emerged as a standout month for iQIYI, garnering a combined total of 12.5 million installs across both iOS and Google Play stores globally. This surge in downloads coincided with iQIYI’s strategic efforts to produce and stream Southeast Asian shows as exclusive iQIYI originals, catering to a broader viewership base.
One notable success in this endeavor was the Singaporean drama series The Ferryman: Legends of Nanyang, which marked iQIYI‘s first Southeast Asian original series, featuring esteemed local actors from Singapore.
