IAS expands brand safety and suitability measurement for Youtube

Global advertisers can now access brand safety and suitability for Performance Max and Demand Gen as part of total media quality measurement for YouTube.

With this enhancement, IAS will provide global advertisers with:

  • Third-Party Assurance: Verification that ads running on Performance Max and Demand Gen campaigns appear alongside brand-safe and suitable content, adhering to the Global Alliance for Responsible Media (GARM) framework.
  • Data-Driven Insights: Accurate analysis of brand suitability trends empowers advertisers to make informed, data-driven decisions.
  • Global Coverage: Comprehensive verification of YouTube content in over 30 languages for key international events in 2024 and beyond.