The lab will house Decathlon’s teams such as data experts, software developers and designers, network and security team, innovation teams as well as industry partners and students.
In its pursuit to make sports and healthier lifestyles more accessible and convenient for Singaporeans and beyond, Decathlon unveiled its Data Lab on 7 July.
The 700 square metres purpose-built innovation nexus will consolidate Decathlon Singapore’s efforts in the development of new digital services for Decathlon International as well as incubate data projects in collaboration with partners such as Sport Singapore, various research agencies, and schools, the company has announced.
Located within the Kallang Alive district, the Decathlon Data Lab sits at the intersection of a growing number of sporting and community facilities that is part of an effort to strengthen the district’s standing as an inclusive sports precinct, outlined in the Kallang Alive Masterplan.
More Than Just Retail
The lab will house Decathlon’s teams such as data experts, software developers and designers, network and security team, innovation teams as well as industry partners and students. Projects and ideas initiated at Decathlon Data Lab will be tested in the adjacent Decathlon Singapore Lab store, and subsequently introduced to other Decathlon stores in Singapore and beyond.
“Thanks to this dedicated facility and its close proximity to the flagship store, the Data Lab seeks to attract and bring about synergy among talents in the technology sector – welcoming partners and young talents to set up base and work together in the drive for innovation within the sporting and retail sectors,” company sources said.
Starting out as an e-commerce sports retailer in Singapore, Decathlon Singapore became one of the pioneers in the omnichannel approach with the establishment of their first experience store at Bedok in 2016.
Since then, Decathlon Singapore has developed and tested a number of retail innovations with the opening of Decathlon Singapore Lab in 2019, including the RFID inventory robot which has been deployed to more than 120 stores worldwide, 100% self-checkout kiosks with cashless payments, and the RFID-based conveyor system that enables our 2-hour island wide e-commerce fulfillment activities.
