Sixtop global business leaders join the Board, chaired by Paul Robson, President of Adobe’s International business.

Adobe appointed its first International Advisory Board to further help customers in their digital transformation strategies, the customer management experience company announced on 25 March.

Adobe’s International Advisory Board comprises six internationally focused leaders with track records of leading industries through disruption and transformation across B2B, B2C and government.  

The company said it has selected the Board members based on their exceptional leadership experience across industries including finance, retail, automotive, hospitality, consumer goods, media and entertainment, energy and healthcare and have led some of the world’s largest organisations through significant periods of change.

The Advisory Board will be chaired by Paul Robson, President of Adobe’s International business, the company stated in an official release.

Adobe’s International Advisory Board members include Barbara Kux,  a multiple Board Director with longstanding international board and executive experience in consumer goods and industrial companies;  

Baudouin Prot, who has more than 40 years’ experience in global banking and was the former CEO and Chairman of the Board at BNP Paribas; Dr. Dieter Zetsche, who is Chairman of TUI AG and he has been a member of the Board of Management of Daimler AG since December 1998 and was Chairman of the Board of Management of Daimler AG from 2006 to 2019; Professor Heizo Takenaka, a world-renowned economist who was part of Prime Minister Koizumi’s Government in 2001;  Nigel Hinshelwood, the former Head of HSBC UK and Deputy CEO of HSBC Bank plc and  Patrick Allaway, the Chairman of the Bank of Queensland and a Non-Executive Director of Dexus Funds Management Ltd and Allianz Australia.

“The digital economy runs on customer connections and businesses across all geographies and industries are currently rethinking how they interact with their customers digitally,” said Paul Robson, chair of the International Advisory Board and President, International at Adobe.  “Adobe and our International Advisory Board will help brands reimagine customer journeys at a time when customer experience and engagement has never been more relevant.”

Adobe’s International business comprises the regions of Europe, the Middle East and Africa (EMEA), Asia Pacific (APAC) and Japan, across 160 countries and nearly 10,000 employees.