Goal is to scale its Experience and Commerce Platform capabilities across Latin America.
Accenture announced its intent to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions in Brazil on 21 September.
According to a media statement by Accenture, Experity helps businesses build greater efficiencies and agility in commerce, marketing, content and data through leading cloud-based technologies.
Accelerated by the pandemic, Brazil’s e-commerce spending has reached historic levels – nearly $10 billion in the first six months of the year – pushing brands to rapidly reimagine their commerce experience.
Marrying Experity’s expertise with Accenture Interactive’s global scale and capabilities will enhance the company’s ability to deliver seamless commerce experiences, the company said in a statement.
“Experity will solidify and scale our market capabilities in driving experience-led transformation,” said Cristiano Dencker, Accenture Interactive Lead for Latin America. “The company will bring strong leadership and expertise with key ecosystem partners, which helps us continue to deliver exemplary services in commerce, marketing, content and data for clients in Latin America.”
Founded in 2003 and headquartered in Sao Paulo, Brazil, Experity, which offers consulting, implementation, support and other related services for leading cloud-based platforms, leverages its strategic relationships with ecosystem partners including Adobe, Salesforce, Oracle, SAP and Microsoft to help organizations excel at customer experience throughout the entire brand journey.