Rakuten Advertising launches the blueprint to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies.
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’ to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies.
According to an official release, the blueprint is based on inputs from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers and publishers around the globe including Asia, Australia, Europe, the US, and Latin America.
The blueprint includes insight from leading advertisers and publishers including fashion retailer 24S, Microsoft, Shopback, Harvey Nichols, Beyond China, and others. Advertisers and publishers get practical insight into the integrated use of different affiliate models by brands of all types, across the entire customer journey.
For advertisers, the blueprint demonstrates how different affiliate models can be combined to enable them to find and influence new customers throughout the customer journey, from discovery to conversion. For publishers, the blueprint offers guidance on how they can enhance, extend and further monetise their offering, building deeper relationships with existing advertisers and attracting new brand partners.
Drawing on these experiences of advertisers and publishers around the globe, the blueprint defines the key steps to building high-performance affiliate programs aligned to commercial objectives:
Stage 1: Aligning affiliate KPIs to business objectives
Stage 2: Making the best use of the available data
Stage 3: Aligning affiliate strategies to the customer journey and brand positioning
Stage 4: Integrating existing and emerging affiliate models
Stage 5: Analysing, learning, testing, optimising and proving